Here is a rather unusual building - the Michael Schumacher World Champion Tower. Well, it seems like now all you have to do to have a skyscraper named after you is to win seven Formula 1 championships so you better get started, the clock is running.

The MSWCT was designed by Joachim Swensson, the founder of the PNYG:COMPANY, in a partnership with architects from the Laboratory for Visionary Architecture, Chris Bosse and Tobias Wallisser. The skyscraper is regarded as the “branded architecture’s next step.”

I should mention that at MSWCT’s design, even Michael Schumacher was involved as the Formula 1 champion gave a few hints to the architects that also participated at the construction of Beijing’s Water Cube, and Germany’s Mercedes-Benz Museum.

“The Tower marks a departure from traditional architectural thinking,” said Chris Bosse when he announced that the MSWCT is only the first in a series of seven tower that are going to be built worldwide. Chris Bosse and Tobias Wallisser will have to be very proud of their achievement, as LAVA was founded only one year ago with the help of Alexander Rieck, architect and innovation expert at the Fraunhofer Institute, Stuttgart.

“The project brings together our previous experiences, the Mercedes-Benz Museum, a brand-owned museum with an extraordinary spatial concept exploring the latest digital design and fabrication technologies with the Water cube Beijing, an example of the highest performance of both the building and the athletes, creating by a stunning atmosphere developed through the deliberate morphing of molecular science, architecture and phenomenology,” added Chris Bosse.

“We let the design unfold as a result of the project’s needs: optimal natural light and air distribution, maximum views, minimal structure, user comfort and an unrivaled water experience,” said Tobias Wallisser. He also said that the MSWCT was inspired by the aerodynamics of a Formula 1 car, and snowflakes by combining futuristic technologies, fluid dynamics, and efficiently organized natural patterns.

“The unique collaboration with Michael Schumacher gave us new insights. Technology, precision, speed, elegance, paired with human intuition and extraordinary performance were a great source of inspiration for the design. Similar to the formula one operation, construction is a team sport with a lot of highly skilled experts. In this sense the architects take the driver seat in the process, taking the project to the physical limits of possibility,” said Alexander Rieck about the 59-story luxury tower.

Well, you can see from the pictures that the pleasant silhouette of the skyscraper and I have to say that I would really like to live in a tower like this, especially if it was designed by a legend like Michael Schumacher. The construction will begin in early 2009 and the tower is scheduled to be completed in June 2011.