Last night, the NFL match between Cleveland Browns and Denver Broncos was broadcast on Sprint cellphones thanks to the company’s partnership with the NFL. Sprint will broadcast live eight matches every week on a five-year deal worth about $500 million. This deal is supposed to “revive” NFL broadcasting as the NFL Network is available only for 40 percent of the Americans.

“Live compelling content is a game changer in the mobile industry,” said Steve Gaffney, director of sports sponsorships at Sprint Nextel Corp.

Now, if only we could connect our cellphones to a 52-inch plasma TV.

via NFL Sprint