6 game-changing Social Media developments for 2016 – The Influencer’s View

with the aid of Richard Sunley December 20, 2015

December 20, 2015

6-game-changing-social-media-trends-2016-influencers

 

2015 has been another exciting 12 months for social media with all sorts of fascinating new developments and milestones. We’ve seen the upward push of are living streaming on social with platforms like Periscope coming to the fore, facebook hitting the 1 billion mark for customers in one day and even Google making adjustments to its search to reflect the significance of social posts.

It’s a continuously altering box, however as we head into the final days of 2015 the large query is: What does next yr hang in store?

right here at Talkwalker, with the help of one of the crucial world’s most knowledgeable social media influencers, we peered into our crystal ball to check out and predict the social media trends that every trade will need to observe in 2016. ahead of we take a more in-depth have a look at the traits, here’s a brief video summing up the highlights.

the upward push of long kind Social content material

Social media has steadily favoured brief messages over long but issues are starting to vary. LinkedIn has been ramping up its possibility for long type content material publishing, social running a blog platform Medium is increasing its affect, and most likely most importantly, fb, nonetheless the king of social systems, is revamping Notes to enhance long type publishing on social.

lee odden“LinkedIn publishing opened the door to others like facebook, which lately introduced again their Notes long type content material functionality. at the similar time, the spirit of using Flickr for running a blog is now rising on Instagram. I’m no fan of homesteading on rented land, but having a presence on social networks with long kind content material retains readers the place they need to be as a substitute sending them away with a click on, most effective to close the window anyway.”

Lee Odden (@leeodden), CEO of TopRankMarketing.com

aaron lee

“There can be a shift in content material advertising and marketing, particularly for blogs. In 2016, more blogs will shift against long type content material in order to allow readers to search out solutions to their struggles sooner.
We’ve even considered facebook profitable these kind of content material. fb determines the amount of time readers spend on a piece of writing. The longer folks stay on a particular piece of content, the extra seemingly that put up will likely be proven on their newsfeed.”

Aaron Lee (@AskAaronLee), Grand grasp of purchaser pleasure at PostPlanner
The Wearable Revolution might be Social

Wearables were making headlines in 2015 with essentially the most latest predictions estimating that the market will triple in dimension over the next 5 years. This year saw the launch of the much expected Apple Watch and rumours abound that Google Glass will make a comeback subsequent 12 months. The internet of things will impression all industries however social is especially neatly positioned to benefit from this information explosion.

zahara jade“In 2016 there will likely be even more wearable tech on hand, at cheap prices, that tech-savvy customers could have a tough time retaining their fingers off these evolved new toys. whether it’s an Apple Watch, a brand new highly expected model of Google Glass, fitness wearable tech, or something else, expect wearables to play an more and more higher role in social media and content market strategies in 2016. Social media can be at our fingertips, and other people will likely be extra connected than ever. Gemio, a wearable bracelet being delivered to market in spring, 2016, goals to connect tweens and youths both in particular person by using locating other pals sporting the tech, and on the related social app.”

Zahara Jade (@HireInfluence), entrepreneur, author, and community manager for HireInfluence.
more personalized content material every Step of the best way

powerful advertising and analytics instruments are giving digital advertising experts more knowledge than ever about their consumer and clients. via sensible use of social and on-line knowledge, companies can create content that suits every step of the buyer trip. corporations may also need to start interested by making messages extra personalised and human as social customers expect a personal touch when they engage on social platforms.

jeff sheehan

“not like the past when there used to be a relatively finite number of content producers, everyone now could be a content generator or curator and it shows. consumers are simply drowning in content material and it’s being perceived by many as simply noise with little attention being paid. with the intention to overcome the apathy in opposition to content material, marketers are going to have to be sure that the content material they produce in 2016 is naturally targeted and personalized to deal with no longer handiest the overall customer experience, however each one of the crucial factors along the patron’s journey up to the purchase and past to understand lifestyles-time consumer value.”

Jeff Sheehan (@JeffSheehan) is the founder of Sheehan marketing strategies and an experienced speaker on advertising and social media themes.

neal schaffer“firms will play catch up on technological advances in social media instruments over the previous couple of years as well as the better need to higher humanize the brand with the growing significance of Leveraging the other: worker advocacy, suggest marketing, and influencer advertising. For these causes, firms in 2016 will become extra depending on apparently reverse ends of the spectrum: changing into more unswerving on social media tools like Talkwalker to be able to streamline strategies and scale to get social media administration tasks accomplished extra successfully and efficiently whereas on the same time turning into extra human, genuine and clear with their engagement with other users in social media communities.”

Neal Schaffer (@NealSchaffer), Forbes top 50 Social Media Influencer and founder of Maximize Your Social
It’s Time to sell on Social

“Can social media in truth drive sales?” It’s the query all the time levelled at social media mavens and even the social platforms themselves. Social networks at the moment are generating a couple of billion bucks of revenue for on-line retailers each year however firms want extra, particularly C-suite. The likes of fb, Twitter, Instagram and Pinterest are listening, and efforts to extend social revenues through purchase buttons and better paid advert options are set to take social by way of storm subsequent year.

Ian Cleary

“There shall be a large increase in enabling and monitoring social selling as subsequent yr, fb, Twitter and different structures may have a ‘buy’ button. web entrepreneurs be aware of how one can construct on-line gross sales funnels. traditional social media and content material entrepreneurs don’t. You create the dialog, you create the chance for the sale, and you close the sale. There can be more selling on social media.“

Ian Cleary (@IanCleary), Tech Blogger on RazorSocial, Contributor, Social Media Examiner, VentureBeat

dave chaffey“For me the largest development in 2016 will probably be viewing the main social networks more holistically on a business basis used to power consciousness, desire and sale. Advertisers have discovered that, as of late with the social networks providing so many extra new advert choices to focus on audiences more intently than prior to they have got transform a major competitor for advert spend on different display networks or in Google AdWords.”

Dave Chaffey (@DaveChaffey), Editor of @SmartInsights, creator of Digital advertising and marketing: technique, Implementation and practice
think Hyperlocal for simpler advertising

The rising use of cell to get right of entry to social networks – 78% of US facebook customers get entry to the web page via cell as a minimum once per 30 days – is having a big effect localized advertising and marketing. Social media customers are posting on the go and are regularly satisfied to share their vicinity publicly. this kind of real-time hyperlocal knowledge offers marketers previously unthinkable alternatives to provide extremely localized bargains and take into account consumer behaviour at a very actual stage.

paul chaney

“A rising pattern, one who I are expecting will proceed, is the building of hyperlocal personal social networks, akin to NextDoor, Alignable, and Townsquared. The latter two let companies within a local people to hook up with one any other for collaboration, idea sharing, and nearby updates whereas NextDoor fosters connections between residents in a given local. expect to see extra of the identical in 2016.”

Paul Chaney (@pchaney), Editor of internet advertising these days

martin shervington“Google in particular has got local in its web sites. With Google Maps becoming a way more ‘social app’ – which you can add photographs, create opinions, and even add new industry listings right from the app e.g. if you find yourself ‘in a place’. I truly suppose this online eco-system is going to get constructed out socially through these modifications, especially while you join up the brand new Google+ because the move, where people will share ‘areas’ in addition to images. it’s as if Google desires us to be extra cellular, extra on the earth, exploring and mapping one vicinity at a time.”

Martin Shervington (@MartinSherv), marketing consultant, Speaker, instruct and Plus your business founder
Influencers the key to Social Success

With hundreds of lovers and followers that are wanting to read and listen to their every phrase, influencers are the celebrities of social media. the power of word-of-mouth suggestions has been recognized for many years however the huge international attain of influencers makes their reward create a supercharged word of mouth effect. A find out about by using McKinsey discovered that “advertising-brought about consumer-to-consumer word of mouth generates greater than twice the sales of paid advertising.” and as the aforementioned “content shock” dilutes the value of some social content material, the influencer’s voice handiest will get extra powerful.

lee odden

“We’re going to begin seeing an influencer optimized filter bubble. to give an explanation for, the usage of the behaviors of a closed community as the primary source for filtering social content material feeds as facebook does, runs contrary to the theory of open discovery of new information on the web. That “filter bubble” creates challenges for brand content visibility in social feeds, so it will be vital for social media and content material entrepreneurs to work with influencers to co-create and promote content material on social networks. Influencers have the indicators social networks rely on to prioritize their stories and types can merit with the aid of being a part of that content material, entrance and center within the social feed.”

Lee Odden (@leeodden), CEO of TopRankMarketing.com

due to all our experts for his or her insights and for all their contributions to our blogs throughout the 12 months. What traits do you suppose we’ll see within the coming year? let us know in the feedback below!

 

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