AdSense tweaks the look for text ads again

Google is testing a new look for text and link ads for AdSense publishers.

In a post, Google said, “The new look introduces a minimalist design that brings the focus back on the text content.”

The ad ad text is left justified, the entire background is white and the button is offset to the right corner. Publishers will start seeing the new look showing on some impressions.

Here’s a look back at some past iterations of these ads. In December 2015 a new version removed the slider, used a san serif font and added gray shading behind the ad copy.

And here’s what the change looked like in 2014, when Google first introduced the slider on mobile text ads.

Image source: Google

These text ads were called magazine ads when they first debuted in May 2014.

About The Author

Ginny Marvin

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.