Bitly Is Shutting Down “Bundles” because of unsolicited mail & Low Use

Bitly is shutting down “bundles,” its feature that gives users the ability to share teams of hyperlinks with one shortened link.

Bundles had been introduced in November 2010 but by no means gained traction, Bitly stated in a blog publish final week. Fewer than 2% of bitlinks were delivered to bundles and bundles obtained not up to three% of page views. Worse, more than eighty% of bundles contained junk mail content material and “are continuously used as publicly obtainable textual content box for questionable content.”

So on April 7, Bitly will put existing bundles into learn-only mode and on may just 7 the company will shut them down. instead of bundles, Bitly might be adding a brand new hyperlink-tagging characteristic to be able to allow people to arrange links, the primary non-abusive use for bundles. Bitly hasn’t launched small print in regards to the new Tags feature, which it says will go continue to exist April 7, but mentioned data from bundles can be migrated into the brand new device.

From the weblog post: “Tags is constructed with our present product in thoughts, meaning that this resolution will be capable of scale and develop as your advertising initiatives do.”

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Martin Beck

Martin Beck is 0.33 Door Media’s Social Media Reporter, overlaying the newest news for advertising Land and Search Engine Land. He spent 24 years with the l. a. occasions, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the college of Missouri journalism college, Beck started began his profession at the instances as a sportswriter and copy editor. apply Martin on Twitter (@MartinBeck), facebook and/or Google+.

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