Denmark’s Falcon Social gets $16M extra and Plans further ny expansion

Ulrik Bo Larsen

With its U.S. beachhead already in position in new york, Denmark’s Falcon Social is taking a look to develop its presence stateside.

The Copenhagen-based totally tool-as-a-carrier firm final week raised $ sixteen million in a series B round led through Dutch agency top Ventures, with Germany’s goal partners and Denmark’s Northcap participating. Falcon Social so far has raised $ 25.33 million in funding.

Falcon Social’s device is utilized by businesses to trace mentions of their manufacturers in social media and to regulate interactions with their clients throughout such networks.

CEO and founder Ulrik Bo Larsen says his firm presently has about 15 staffers in new york and plans to beef up its foothold. “What we’re going to do on the scaling aspect, namely in ny, is considerably ramp up headcount for all purchaser dealing with personnel,” he says. those hires are expected to be within the “upper finish of double-digits” this 12 months, he says.

last may just, the corporate spread out its U.S. headquarters in ny. Falcon Social, founded in 2010, works with some four hundred corporations including Toyota, Coca-Cola, and Jaguar. Larsen says his company needs to increase its U.S. presence as a result of the growth in business here.

The enlargement plans will embrace a relocation of the offices from Broadway in big apple to the Williamsburg regional in Brooklyn, he says. “We want to add senior leadership within the metropolis, particularly on the sales aspect for your entire U.S. however building the group in new york.”

There are a number of companies although—comparable to Hootsuite, Sprout Social, Sprinklr, and Spredfast—that enhance device agencies use to track interactions with customers or manage advertising campaigns on social media. that includes taking pictures consumer remarks directed at the companies. “people are living in their social media feeds, and if they badmouth a product or have an issue, they predict those brands to succeed in out,” Larsen says.

Social media management will also be fragmented although, he says, with some providers cobbling together suites of know-how from completely different sources. Larsen says Falcon Social goals to do the job in one tool platform. “this is trade is in its infancy,” he says. “There are a lot of challenges to handle that haven’t been lined before.”