Drone Video, 4K television and extra: Video advertising traits for 2016

by way of Megan Totka February 3, 2016

February 3, 2016

Drone video 4K TV and More Video Marketing Trends for 2016

Video digital advertising has yet to hit its height. with the aid of 2020, analysts predict that video will symbolize eighty p.c of all internet site visitors, a upward push from sixty four percent in 2014. marketing thru video channels has already turn into the norm, now not the exception.

As you analysis affiliate marketing in 2016, it’s important to understand what to pay attention to within the coming yr to be able to highest strategize how you are going to reach your goal markets. although you don’t have any intention of incorporating these specific video technologies, they’re going to give you an idea of what customers will likely be speaking about – and how it’s going to change their advertising expectations.

So what video advertising and marketing traits can small companies and other marketers predict to see in 2016?

Drone video

In 2015, drone video grew so much in recognition that the federal government determined to step in and provide some rules, particularly in relation to commercial uses. The enchantment of this type of aerial video shouldn’t be as spectacular because it used to be one or two years in the past from a “new” standpoint, however its many uses continue to adapt. The video element is just a small part of what drones are anticipated to do in coming years. outlets like Amazon and Walmart already have applications in position that use the gadgets to deliver goods to customers.

marketing takeaway: technology continues to replace human interactions with consumers, so to find methods to reach them thru personalized, however digital, manner.

4K tv

This new tv viewing option used to be extensively discussed in 2015, however are expecting it to begin to see extra speedy mainstream adoption this yr. So what precisely is 4K television? it’s a tv picture supply know-how that broadcasts at 4 instances the decision of 1080 high definition. The word “television” may be a bit of misleading though. on-line content material structures, like Netflix and YouTube, are in reality exhibiting the most promise in the case of providing 4K tv on-line video content.

advertising and marketing takeaway: shoppers need larger high quality content material, even though the sort they currently obtain is beautiful excellent already.

reside streaming

mobile applications like Periscope and Meerkat made reside video events that you can think of in 2015 – from concerts, to tutorials, to interviews with celebrities. The attraction of observing something live has been well-liked, too. greater than 10 million individuals have opened Periscope debts on my own because it launched in March. In 2016, predict more live streaming players to in point of fact take advantage of this market. Netflix has already hinted that it will begin streaming live events with industrial attraction and others, like facebook and Yahoo, are prone to keep in mind and start doing the same.

advertising and marketing takeaway: customers like the authenticity that incorporates live streaming choices. They want to see extra of “you” and no more production-like characteristics.

What video marketing trends do you predict to look a lot more of in 2016?

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