Fitbit marketing campaign Helped individuals Convert 1 Billion calories Into 1.5 Million Donated foods

The health tracker brand reminds users of its value via counting the energy they are burning — and donating the similar to the hungry.
on March three, 2015

 

fitness tracker brand Fitbit has partnered with food bank network Feeding the usa for a campaign entitled match for food that encouraged Fitbit customers to “donate” their burned calories to feed the hungry.

greater than 106,000 folks took part within the campaign, donating 1000000000 energy which Fitbit then transformed into a donation to Feeding the us. That gift funded provisions for 1.5 million foods for folks in need. Fitbit wearable trackers display people’s bodily task and calculate what number of energy they’re burning each day, so the hassle serves to remind folks concerning the brand’s worth proposition.

Fitbit wearable trackers screen individuals’s bodily task and calculate how many calories they’re burning on a daily basis, so the effort serves to remind individuals concerning the model’s price proposition.

Fitbit wearable trackers reveal folks’s physical job and calculate how many energy they’re burning on a daily basis, so the hassle serves to remind folks in regards to the brand’s value proposition.

To get the word out in regards to the a thousand million calorie goal, Fitbit partnered with comedian Joel McHale who was once featured in a video humorously mocking the lazy methods folks declare to get fit, but then shifting gears to provide an explanation for the Fitbit 1000000000 calorie fundraising effort.

McHale promoted the video to his 3.61 million followers on Twitter:

both Feeding the us and Fitbit promoted the video and the challenge, as well, on their Twitter accounts:

And when it all ended and the goal used to be reached, Fitbit encouraged everyone to present themselves a high-five:

this system launched February 3 and was to conclude March three, however the 1 billion calorie goal was once reached last week.

Some opinions expressed on this article is also those of a guest creator and now not necessarily advertising Land. workforce authors are listed right here.

concerning the author

Steve corridor is a advertising and marketing professional, writer, creator, group manager, photographer and all-round lover of promoting.

(Some pictures used underneath license from Shutterstock.com.)

 

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