Former Mirum CCO Joins iCrossing

by , January 6, 2017

 

Former Mirum CCO Joins iCrossing

 

Industry veteran Frederic Bonn is joining iCrossing as its new executive creative director for New York/East Region. He will oversee the agency’s east region creative services and operation, including video production, with an eye towards expanding how creative thinking and execution fits into iCrossing’s wider integrated marketing approach.

Bonn replaces Patrick Bennett who left to pursue other opportunities last month.

Bonn will be based in New York City and report to Mark Mulhern, president, East Region.
Most recently Bonn served as chief creative officer for North America at Mirum, part of JWT. Previously he was ECD with JWT and Razorfish and also held creative leadership roles with OgilvyOne/ Ogilvy Interactive in Paris and Euro RSCG (now Havas).

Bonn has worked with high-profile brands to create innovative projects such as the Louis Vuitton Journeys global campaign and the Mercedes-Benz Tweet Race. In addition to his full time roles, he has served on the juries for Cannes Lions, Effies, Art Directors Club and the London International Advertising Festival.

“Great marketing work today has to be ‘pretty & gritty’ meaning it’s got to stand out in every channel, but it’s got to perform just as well,” says Mulhern. “His vision and creative expertise align with our agency’s core focus.”  

 

MediaPost.com: Search Marketing Daily

(17)