George Zimmer Launches on-line Tux apartment carrier, technology Tux

the boys’s Wearhouse founder has raised $50 million and is working with Salesforce on the technology.

September 14, 2015 

it can be been a busy yr for George Zimmer, the man absolute best known for launching men’s Wearhouse in 1973.

previous this 12 months, Zimmer—who was ousted as the CEO and executive chairman of fellows’s Wearhouse in 2013—launched zTailors, a carrier that dispatches tailors to your home or workplace on demand. the next day to come, at Dreamforce, he is launching any other firm, technology Tux, that enables males to order suits and tuxes on-line. generation Tux consumers can have get entry to to the community of tailors via zTailors who shall be readily available to make adjustments, if necessary. There are 17 completely different go well with types on hand, they usually each and every cost a flat price of $95 to hire. that you may rent a whole outfit, together with shirts, sneakers, ties, and cuff hyperlinks, for $one hundred fifty.

whereas the era Tux web site just went reside final night, Zimmer and his crew were checking out the web site in beta with customers for a couple of months. “it really works, thank God,” he says.

era Tux is not the first on-line tux rental business to hit the market. companies like The Black Tux, Menguin and easy Tux all have similar business fashions and worth their tuxes in a similar way.

Zimmer tells quick firm that he has a twofold strategy to differentiating era Tux from his rivals. the first is in scale. Zimmer has raised $50 million across two financings, with essential traders that embrace Dave Duffield, Lyrical partners, and Meritage. Zimmer says that Salesforce Ventures has additionally develop into a full companion within the industry.

This influx of capital has long past towards setting up infrastructure for the business, including a distribution heart in Louisville, Kentucky, that properties 30,000 suits and a dry-cleansing facility to make sure a quick turnaround. “We’re able to ship in quantity without ever having to place up an indication that claims, ‘We’re sorry, we’re out of this fashion,'” Zimmer says.

but Zimmer is also hoping to set generation Tux apart by using investing closely in technology. “probably the most difficult a part of building this industry was once designing and coding the website,” he says. The web site comes with a number of bells and whistles, including a visualizer that permits clients to position totally different merchandise on a mannequin, and a wedding management tool to allow brides and grooms to see where each groomsman is within the tux condominium course of. as soon as a purchaser has enter their measurements online, tailors at the warehouse will adjust every go well with or tux earlier than it is delivered. for added differences, zTailors can be deployed to verify a great match.

Launching era Tux at Dreamforce looks like an bizarre transfer for a apparel e-commerce firm. but Zimmer explains that this decision makes a variety of experience: “We actually think of ourselves as so much as a technology company as we do a tuxedo apartment industry.” Mark Benioff, a chum of Zimmer’s, has been a massive supporter of the corporate, each through investing in it as well as by way of providing steering about the technological components of the trade. Zimmer explains that the technology Tux platform has been geared up end to finish with Salesforce know-how. At Dreamforce, the corporate can be used as a case learn about about what can also be achieved with Salesforce instruments.

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