Google Play Gaining floor against Apple, As Android App Downloads Outnumber iOS 2-to-1

in keeping with numbers introduced at each firm’s respective developer occasions, Benedict Evans reviews Google Play is gaining floor against Apple’s app retailer, and may overtake it via 12 months’s finish.

consistent with Evans, a companion at the Silicon Valley venture capital agency Andreessen Horowitz, Apple and Google both offered numbers round what each and every firm had paid to developers by means of their app shops last 12 months, with Apple reportedly paying $10-billion, while Google Play’s pay-out to developers totaled $5-billion.

Evans says Apple shared numbers once more this year at its global developers conference, reflecting the identical greenback-figure – $10-billion – for developer payouts. Google, alternatively, said earlier this year that it had paid developers $7-billion – up from the $5-billion suggested during the previous yr.

“It appears to be like as though Play is rising sooner than iOS,” writes Evans, “And, may overtake it this yr – unless Apple is rounding down very aggressively.”

Evans notes that despite the fact that the numbers are based on rounded figures offered all through company events and are not all the time comparable, they do present a basic view of each and every company’s app retailer task.

Evans additionally when compared Google and Apple’s app download figures, exhibiting Google Play app downloads climbed to 50 billion in the closing three hundred and sixty five days, while Apple’s app downloads reached handiest 25 billion. (Evans says this is the primary yr since 2013 the number of Android and iOS downloads will be in comparison.)

Google Android Versus iOS Downloads

With the collection of Android users just about double that of iOS-users, Evans says these download figures suggest Android’s moderate person spends 1/2 as so much as the average iOS-user.

“Given Android has double the consumer base of iOS, this supposed that the average iOS consumer was once value around four-occasions the typical Android consumer in app retailer revenue,” writes Evans.

He goes on to point out that, in accordance with person numbers, Android is incomes roughly the same selection of downloads per person as iOS.

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Amy Gesenhues

Amy Gesenhues is 1/3 Door Media’s basic venture Reporter, covering the newest information and updates for advertising Land and Search Engine Land. From 2009 to 2012, she was once an award-successful syndicated columnist for plenty of daily newspapers from the big apple to Texas. With more than ten years of selling management experience, she has contributed to quite a lot of conventional and on-line publications, including MarketingProfs.com, SoftwareCEO.com, and gross sales and advertising administration magazine. read extra of Amy’s articles.

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