desire a Bra that matches? there is An App For That

If an app known as ThirdLove has the rest to do with it, you can never want to wear a too-tight, loose, or lumpy bra once more.

ThirdLove cofounders Heidi Zak and Dave Spector have developed an iPhone app they are saying adequately measures women by the use of smartphone pictures in order to promote them bras that actually fit. And these days, in the wake of four hundred% boom in sales from 2014 to 2015, the company has raised $8 million in financing from New undertaking pals, a project capital firm, and a slew of retail executives, comparable to former Spanx CEO Laurie Ann Goldman and REI Chairman John Hamlin.

Zak and Spector, a married couple, started the industry together after leaving their jobs at Google and Sequoia Capital. Spector says traders have transform an increasing number of open to entrepreneurial couples (some mission capital firms are notoriously averse to the speculation.)

What’s distinctive about ThirdLove is its half of-cup sizes. the company would not just promote bras in the usual A thru E measurement range. according to Zak and Spector, a couple of 1/3 of girls who get measured the use of the app fall somewhere in between sizes. To measure girls, the app uses developed picture-reputation technology. A competitor in the bra-becoming area, proper & Co takes a more analog means: a web based quiz.

Getting sized by the use of the app requires women to strip all the way down to a bra and tight-fitting prime, and take a number of images in front of a mirror. the corporate stresses in its privateness coverage that it doesn’t retailer or keep the images that girls take to get sized, and that the dimension calculations take place natively on the phone.

within minutes of eating the pictures, the app will spit out a dimension the use of ThirdLove’s numbering system. From there, users can peruse and purchase a bra.

however ThirdLove is not only a technology app. the corporate designs and manufactures its own undergarments, which makes it a growing possibility to giants like Victoria’s Secret. With its new round of funding, the corporate plans to start out promoting its bras—including its signature half-sizes—in retail outlets throughout the U.S.