Oh, Boy! 5 Pinterest Boards on your favorite Fellas

June 16, 2015

fire up the grills! Father’s Day is this weekend, bringing with it an afternoon filled with burgers, baseball and presents for dad.

how can you join with Father’s Day customers? chances are you’ll start with Pinterest – the image-pushed platform for perusing and planning merchandise and concepts. It’s extra relevant than ever this Father’s Day, too. over the past yr, Pinterest has been pining after the male demographic with a slew of guy-pleasant features. among the many extra notable adjustments are:

better search results, which personalize pins in accordance with interests (e.g. whether or not you like merchandise geared to girls or men).
Gender filters, which can also be found and updated in a person’s settings.

These two algorithmic updates have had a big effect on Pinterest over a brief period of time. Pinterest’s male person base, for instance, elevated seventy three% yr-over-yr in 2014. the volume of content material that one would possibly categorize as “male” is growing too.

On Pinterest, automotive and bike pins have spiked 134%, and males’s type has increased 122%.

Pinterest lately listed 10 of the highest content classes amongst men:

With this in mind, we sought out a number of the easiest branded boards for Father’s Day. We hope it inspires your individual Pinterest strategy – and some cool items for dad, too.

1. Sony: For the Techy Dad

behind men’s attire, technology is the 2nd most common search category among men on Pinterest. To that finish, the workforce over at Sony has performed a super job of presenting the most recent devices for, of their words, “the techy (or not so techy) dad.” in short, there’s one thing for everybody – cameras, headphones, sensible watches, gaming programs, TVs.

PINTEREST highest apply: TITLE BOARDS THOUGHTFULLY

while it can be valuable to incorporate the term “Father’s Day” for your board title, specifically when it comes to search, Sony took a distinct route. fairly than limiting their board to a single holiday, the logo opted for one thing more universal: “What Dad desires for His big day.”

This headline makes Sony’s Father’s Day board related right through the year, turning a well timed tactic right into a perennial play. need a reward for the person to your existence? Sony has you coated – for birthdays, anniversaries or “just because.”

PINTEREST perfect practice: USE wealthy PINS

today’s consumer makes use of Pinterest not simplest to search out products however to buy them too. This makes wealthy Pins—pins that embody important product small print on them—the most important characteristic for manufacturers. With rich Pins, Sony ensures that pinners who interact with their merchandise can see how so much that product costs and whether it’s in inventory.

PINTEREST best possible practice: CURATE related content material

something else that units Sony’s Pinterest technique apart is how versatile the content is. When a consumer encounters a product on Pinterest, it’s vital that they see not simplest what that product is and the way so much it prices, but also why they must care. Pairing your merchandise with relevant content material, curated from different brands, bloggers, influencers and Pinterest users, will also be an effective way to succeed in this.

to enrich their products, Sony’s board is peppered with:

Inspirational costs, which say to the person, “Your dad is great. He actually deserves these presents.”

Infographics. “building the last word Man Cave,” as an instance, validates why dad wants Sony’s superior, however most likely indulgent, electronics. help dad construct the distance he deserves!

adorable animal p.c.. as a result of everyone loves animals, but in addition, as a result of that a7R Full body Mirrorless digital camera can be excellent for that domestic safari you’ve all the time aspired to go on.

How-To’s. How-to content material (e.g. the right way to take a family portrait) helps Sony’s consumers to check how their expertise can be used. In different words, in case a safari isn’t within the playing cards, here’s another way you should use that nifty new digital camera at this time.

2. Lowe’s: The DIY Stuff He in point of fact desires

If there’s one thing Lowe’s is aware of, it’s that few issues are as fulfilling as the feeling of accomplishment. the logo’s Father’s Day board—merely titled Father’s Day reward ideas—achieves just that. It features a panoply of products that can assist dad sort out any project.

PINTEREST absolute best follow: OPTIMIZE landing PAGES

along with individual present concepts, Lowe’s is the usage of single pins to riding customers to category-particular landing pages, where they may be able to discover a collection of merchandise extra extensively. It’s like transporting customers to the aisle they’re most it. for instance, the “For the Woodworker” pin proven beneath drives consumers to a landing web page with 20 completely different woodworking instruments. other identical pins embrace “For the Mechanic,” “the Griller,” “the Outdoorsman” and “the Do-It-Yourselfer.”

three. Lacoste: For the trendy Dad

men’s apparel is the preferred class among male pinners. It’d be sensible for brands to tap into this development. a primary example of this is Lacoste’s “For Father’s Day” board. On it, you’ll to find the logo’s classic, gator-clad polos, wallets, watches and extra. Pin captions level to Father’s Day in addition to “father and son moments.”

PINTEREST absolute best observe: consider RETRO content

On image-led channels like Pinterest, shoppers take pleasure in a just right throwback. by means of pinning antique pictures from the archives, Lacoste is able to tap into their model history – a refined trace at the durability of their product and the timelessness of the logo.

4: Thrillist: extra meals! extra Booze!

Burgers. Beer. the rest slathered in BBQ sauce. That’s what Father’s Day looks like for a lot of families around the united states of america, and that’s what digital way of life publisher Thrillist fascinated by when crafting their board: Father’s Day food & Booze. along with mouthwatering images of fattening fare (like beer-battered Baron Verulam onion rings and potato chip muffins), Thrillist employs some severe Pinterest smarts too.

PINTEREST best possible practice: show AND tell

something we like about Thrillist’s content material strategy is using daring, editorial-fashion text, which they overlay on photography. This copy fast tells pinners whether or not the content is of passion to them. Most pins consist of “Listicles” and “How-To’s” – headers that tends to draw engagement among as of late’s digital consumer.

5. Crate & Barrel: Gardening, Grills, gadgets

Crate & Barrel’s secret to success: a number of activities that can maintain any household entertained from sunup to sunset, whether or not yard work within the morning, lawn games at lunch, or a night filled with dinner and wine. products vary from sensible (for instance, a bocce set) to pretentious (kettle pizza oven, someone?), providing adaptation both in product and in value. rich Product Pins are enabled too, which as we realized earlier makes it more uncomplicated for pinners to act on their need to shop.

PINTEREST best possible practice: LEVERAGE CAPTIONS

one thing else Crate & Barrel has mastered: Pinterest captions. remember the fact that search is a big a part of the Pinterest experience; the extra related your captions are, the simpler it is going to be for shoppers to find your pins. you’ve 500 characters to work with. Don’t be shy!