Snapchat Displaces Google+ App From ComScore top 15 Chart
month-to-month movement isn’t important however yr over year has viewed big shifts.
On Friday comScore released its latest monthly smartphone information for the united states. over the past quarter the iPhone is the one major tool that appears to have won marketshare.
under is comScore’s knowledge for January and April.
Month over month there hasn’t been so much change. It’s extra fascinating to take a look at information from the past four years and spot how the numbers have shifted. below is a chart I created with comScore’s data from April 2011, 2013 and this most up to date figures above.
The margin between Android’s share and the iPhone has remained rather consistent. even if since 2013, when it was at its best possible, the gap has narrowed.
Microsoft at first misplaced share in the transition to home windows telephone. on account that that time the corporate’s cell marketshare has been flat at roughly 3 percent (other sources exhibit it moderately greater). The chart below makes very clear that Android and iPhone penetration boom has come at BlackBerry’s rate, as customers adopted one or the other of the 2 systems.
US smartphone marketshare April 2011 – 2015
knowledge supply: comScore (2011 – 2015)
the other component of the monthly comScore record is the top 15 apps.
the information mentioned beneath exhibit penetration not engagement or utilization frequency. however this part of the file is extra interesting than the OS numbers, which were moderately secure over the last couple of years. Of specific observe, Snapchat has entered the top 15 for the primary time, it sounds as if displacing Google+.
evaluating April 2014 with the up to date file, we can see up or down motion for several apps. most significantly, however, the Yahoo apps current a yr ago (shares, climate) are completely gone from the top 15 and so is The climate Channel app.
As recommended, these app-penetration figures don’t tell the entire story as a result of they don’t provide a way of usage frequency or session size. as an instance, on the subject of attention (as of March) Pandora bested fb for finest average per-person month-to-month time and attention, in step with comScore.
concerning the writer
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a private blog, Screenwerk, about connecting the dots between digital media and actual-world shopper conduct. he is also VP of technique and Insights for the native Search association. follow him on Twitter or find him at Google+.
(Some pictures used underneath license from Shutterstock.com.)
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