super Bowl Sunday Social Media in shape-Up: Will the new facebook sports activities Stadium Win?
January 26, 2016
As we means super Bowl Sunday (February 7th), most marketers are preparing for the inspiring commercials so that it will require blog posts to be written the next day to come and tweets to be sent instantly – hoping for his or her real-time advertising glory moment.
Many social media systems are well-prepared for the day already. Twitter, as always, is the main participant with their chronological timeline, recent Moments introduction, and Periscope integration. Snapchat scored a deal with the NFL again in September to share original content material on the field and within the locker room for their subscribers in Explorer. And even Instagram has tried to compete with the aid of highlighting a few of their most engaging videos in their new Video Collections feature.
So it’s important to now be questioning…what about fb?
fb has dabbled within the are living video area with their Livestream event service – permitting public figures to ship notifications to viewing subscribers for when they’re recording a brand new reside video to advertise themselves. however on January 20, 2016, fb decided to instantly compete in the real-time advertising area by way of introducing facebook sports Stadium.
in line with the fb Newsroom, sports Stadium is a “dedicated position to experience sports in actual-time with your pals around the globe.” while facebook is intelligently beginning with American soccer to accommodate the tremendous Bowl, the provider does plan to increase to other sports like basketball and soccer quickly.
features of sports Stadium comprises following live play-by-plays of the game to remark and share, and following what pals, specialists, and strict stats are sharing across the completely different tabs.
fb sports Stadium is now handiest at present available on the fb app for US users after searching for a specific sport.
while we are able to’t say for sure how smartly the new app function will perform on February 7th, it’s going to be interesting to see which social media platform will entice the most users. Will they stick with what they know, or get fascinated by the newest participant in the sport?
handiest time will inform, but in the case of promotion bucks, hashtags, and skill to speedy sign up for a much bigger dialog – my bets can be on Twitter.
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