tablet traffic: Samsung, Microsoft acquire, iPad is still Dominant

iPad nonetheless drives roughly 80 % of pill traffic.

Greg Sterling on November 6, 2014

in advance of the vacation buying frenzy, ad community Chitika is releasing its semi-common file on the tablet usage in North the usa. The iPad remains a long way and away the visitors leader, though Samsung and Microsoft have seen yr over 12 months utilization features. Market share figures from Gartner and IDC show the iPad shedding share to Android capsules. but these information are in accordance with shipments, no longer actual gross sales or usage. in keeping with Chitika, looking at tens of millions of North American advert impressions in September, iPads were liable for about eighty (79.9) % of site visitors. That’s down moderately from eighty one percent closing year. Samsung noticed an almost 1 percent (zero.9 p.c) achieve all through the identical length. Microsoft grew 0.6 %. Chitika clarified that the Microsoft features don’t embody surface pro fashions however are a result of surface 2 sales and utilization. Had surface professional been included i suspect the numbers can be higher. The Verizon branded Android tablet, introduced in 2013, additionally saw traction, with now a zero.5 p.c share. evaluate the next StatCounter North American tablet traffic data. The numbers are typically in agreement with the Chitika knowledge: