Tag: audience

The connected audience: Content and creative needs for each stage of the customer journey
The connected audience: Content and creative needs for each stage of the customer journey

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Twitter adds 3rd-party measurement for viewability & audience verification
Twitter adds 3rd-party measurement for viewability & audience verification

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Audience Measurement Struggles To Keep Up With Changing Viewing Behavior
Audience Measurement Struggles To Keep Up With Changing Viewing Behavior

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Build America Mutual Finds Ad Data Identifying Niche Audience
Build America Mutual Finds Ad Data Identifying Niche Audience

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Roku Guarantees Audience Targeting For TV Advertisers
Roku Guarantees Audience Targeting For TV Advertisers

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The Right Tune: Marketing Startup Music Audience Exchange Raises $6M
The Right Tune: Marketing Startup Music Audience Exchange Raises $6M

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Nielsen Q4 Improves, Total Audience Business Grows
Nielsen Q4 Improves, Total Audience Business Grows

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Hitwise now updates its audience tracking hourly
Hitwise now updates its audience tracking hourly

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Sizmek’s dynamically assembled ad serving now includes audience segments from DMPs
Sizmek’s dynamically assembled ad serving now includes audience segments from DMPs

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The Audience Economy And Its Impact On Healthcare Media Strategies
The Audience Economy And Its Impact On Healthcare Media Strategies

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Acxiom launches Audience Cloud for unified generation of audience segments and targeting
Acxiom launches Audience Cloud for unified generation of audience segments and targeting

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Three Ways To Find Your Audience As A New Brand
Three Ways To Find Your Audience As A New Brand

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5 Speaking Habits You Need To Adjust Depending On The Size Of Your Audience
5 Speaking Habits You Need To Adjust Depending On The Size Of Your Audience

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Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns
Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns

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onto Revenue
Twitter’s debate live stream viewership exceeds NFL audience — again
Twitter’s debate live stream viewership exceeds NFL audience — again

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Instagram Stories get viewed by one-third of its 300-million-large daily audience, ignored by rest
Instagram Stories get viewed by one-third of its 300-million-large daily audience, ignored by rest

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PushSpring, ComScore Partner To Enhance Mobile Audience Segments
PushSpring, ComScore Partner To Enhance Mobile Audience Segments

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VisualDNA Launches Personality-Based Audience Targeting
VisualDNA Launches Personality-Based Audience Targeting

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LinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segment
LinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segment

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Equifax Unit Teams Up With Adobe For Enhanced Audience Targeting
Equifax Unit Teams Up With Adobe For Enhanced Audience Targeting

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The Daily Beast Goes For Feed-Based Speed, Tunes Into Audience Behavior
The Daily Beast Goes For Feed-Based Speed, Tunes Into Audience Behavior

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Oracle launches “largest B2B audience data marketplace”
Oracle launches “largest B2B audience data marketplace”

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Facebook plans to close LiveRail ad exchange to focus on Audience Network
Facebook plans to close LiveRail ad exchange to focus on Audience Network

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Facebook expands Audience Network reach beyond just its users — to everyone
Facebook expands Audience Network reach beyond just its users — to everyone

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Three Reasons Why Your Creative Work Needs An Audience
Three Reasons Why Your Creative Work Needs An Audience

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