Tag: targeting

Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data
Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data

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Twitter emoji ad targeting is still new territory for some brands
Twitter emoji ad targeting is still new territory for some brands

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Quora launches List Match Targeting for reaching audiences based on email lists
Quora launches List Match Targeting for reaching audiences based on email lists

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TVSquared’s Kevin O’Reilly Explains Digital TV Targeting Possibilities
TVSquared’s Kevin O’Reilly Explains Digital TV Targeting Possibilities

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1plusX adds search-like keyword targeting to its DMP
1plusX adds search-like keyword targeting to its DMP

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Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting
Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting

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A New Challenge For Ad Targeting: GDPR Compliance
A New Challenge For Ad Targeting: GDPR Compliance

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Hackers shut down plant by targeting its safety system
Hackers shut down plant by targeting its safety system

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AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting

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Google Customer Match Expands to Include Targeting by Phone Number & Address
Google Customer Match Expands to Include Targeting by Phone Number & Address

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YouTube’s Broken Targeting Tool Threatens Brand Safety
YouTube’s Broken Targeting Tool Threatens Brand Safety

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Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’
Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’

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Facebook and Twitter say they haven’t seen evidence that Russian-linked accounts used “voter data” in ad targeting
Facebook and Twitter say they haven’t seen evidence that Russian-linked accounts used “voter data” in ad targeting

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Facebook will hand-review every ad targeting politics and race
Facebook will hand-review every ad targeting politics and race

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Facebook’s removal of 4 ad targeting options does not apply to existing campaigns
Facebook’s removal of 4 ad targeting options does not apply to existing campaigns

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That’s Funny, You Don’t Look Anti-Semitic: ProPublica Exposes Facebook ‘Jew Hater’ Targeting
That’s Funny, You Don’t Look Anti-Semitic: ProPublica Exposes Facebook ‘Jew Hater’ Targeting

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Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’
Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’

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EU countries aim to raise tech firms’ taxes by targeting revenue
EU countries aim to raise tech firms’ taxes by targeting revenue

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Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers
Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers

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Taykey unveils free version of its real-time audience data tool for interest targeting
Taykey unveils free version of its real-time audience data tool for interest targeting

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Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores
Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores

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Privacy Advocates Win – Google Will No Longer Scan Gmail for Ad Targeting
Privacy Advocates Win – Google Will No Longer Scan Gmail for Ad Targeting

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Verizon Reportedly Wants To Rent Data From Rivals For Ad Targeting
Verizon Reportedly Wants To Rent Data From Rivals For Ad Targeting

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Facebook aims for TV ad dollars with household-wide ad targeting
Facebook aims for TV ad dollars with household-wide ad targeting

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Case Study: How AdWords “Life Events Targeting” Lifts Brand Interest 175%
Case Study: How AdWords “Life Events Targeting” Lifts Brand Interest 175%

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