Tag: targeting

Roku Guarantees Audience Targeting For TV Advertisers
Roku Guarantees Audience Targeting For TV Advertisers

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Google is making a big change to exact match keyword targeting in AdWords
Google is making a big change to exact match keyword targeting in AdWords

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Lotame Releases Onboarding For People-Based Ad Targeting
Lotame Releases Onboarding For People-Based Ad Targeting

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Spongecell Integrates Grapeshot’s Keyword Targeting Tech
Spongecell Integrates Grapeshot’s Keyword Targeting Tech

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Ad Targeting Among Companies Affected By Amazon Outage
Ad Targeting Among Companies Affected By Amazon Outage

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Marketer Confidence Rises Overall, But Falls On Key Objectives: Targeting, ROI, Etc.
Marketer Confidence Rises Overall, But Falls On Key Objectives: Targeting, ROI, Etc.

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Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp
Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp

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Signpost Personifies AI, Takes Identity Targeting To Facebook
Signpost Personifies AI, Takes Identity Targeting To Facebook

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Acxiom launches Audience Cloud for unified generation of audience segments and targeting
Acxiom launches Audience Cloud for unified generation of audience segments and targeting

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Verizon Plans ‘Aggressive Path’ On Targeting
Verizon Plans ‘Aggressive Path’ On Targeting

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FBI looks into Chinese hack targeting federal insurance
FBI looks into Chinese hack targeting federal insurance

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Google Announces Critical Changes to Display & Video Ad Group Targeting
Google Announces Critical Changes to Display & Video Ad Group Targeting

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White Ops reports biggest ad fraud botnet found yet: “Methbot” targeting high CPM video inventory
White Ops reports biggest ad fraud botnet found yet: “Methbot” targeting high CPM video inventory

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No targeting in Google Display & Video ad groups? Ads can soon show across Google Display Network
No targeting in Google Display & Video ad groups? Ads can soon show across Google Display Network

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Google agrees to change when it scans emails for ad targeting
Google agrees to change when it scans emails for ad targeting

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Rise In Mobile Shows Marketers Why They Must Rethink Ad Targeting
Rise In Mobile Shows Marketers Why They Must Rethink Ad Targeting

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Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership

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Facebook puts some limits on controversial, quasi-racial ad targeting option
Facebook puts some limits on controversial, quasi-racial ad targeting option

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SeatGeek Overcomes Search Targeting Challenges With Yahoo
SeatGeek Overcomes Search Targeting Challenges With Yahoo

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onto Yahoo
Facebook Hit With Civil Rights Lawsuit Over Race-Based Ad Targeting Options
Facebook Hit With Civil Rights Lawsuit Over Race-Based Ad Targeting Options

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Black Lawmakers Criticize Facebook Over Race-Based Targeting Options
Black Lawmakers Criticize Facebook Over Race-Based Targeting Options

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Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention
Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention

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Reddit launches ad targeting product based on site visits
Reddit launches ad targeting product based on site visits

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IBM’s Weather Company employs Watson to boost its updated ad targeting platform
IBM’s Weather Company employs Watson to boost its updated ad targeting platform

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