Tag: targeting

Google Customer Match Expands to Include Targeting by Phone Number & Address
Google Customer Match Expands to Include Targeting by Phone Number & Address

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YouTube’s Broken Targeting Tool Threatens Brand Safety
YouTube’s Broken Targeting Tool Threatens Brand Safety

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Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’
Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’

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Facebook and Twitter say they haven’t seen evidence that Russian-linked accounts used “voter data” in ad targeting
Facebook and Twitter say they haven’t seen evidence that Russian-linked accounts used “voter data” in ad targeting

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Facebook will hand-review every ad targeting politics and race
Facebook will hand-review every ad targeting politics and race

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Facebook’s removal of 4 ad targeting options does not apply to existing campaigns
Facebook’s removal of 4 ad targeting options does not apply to existing campaigns

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That’s Funny, You Don’t Look Anti-Semitic: ProPublica Exposes Facebook ‘Jew Hater’ Targeting
That’s Funny, You Don’t Look Anti-Semitic: ProPublica Exposes Facebook ‘Jew Hater’ Targeting

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Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’
Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’

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EU countries aim to raise tech firms’ taxes by targeting revenue
EU countries aim to raise tech firms’ taxes by targeting revenue

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Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers
Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers

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Taykey unveils free version of its real-time audience data tool for interest targeting
Taykey unveils free version of its real-time audience data tool for interest targeting

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Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores
Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores

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Privacy Advocates Win – Google Will No Longer Scan Gmail for Ad Targeting
Privacy Advocates Win – Google Will No Longer Scan Gmail for Ad Targeting

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Verizon Reportedly Wants To Rent Data From Rivals For Ad Targeting
Verizon Reportedly Wants To Rent Data From Rivals For Ad Targeting

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Facebook aims for TV ad dollars with household-wide ad targeting
Facebook aims for TV ad dollars with household-wide ad targeting

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Case Study: How AdWords “Life Events Targeting” Lifts Brand Interest 175%
Case Study: How AdWords “Life Events Targeting” Lifts Brand Interest 175%

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Dentsu Aegis Appoints John Lee To Roll Out People-Based Ad Targeting Globally
Dentsu Aegis Appoints John Lee To Roll Out People-Based Ad Targeting Globally

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LiveRamp adds people-based search targeting to IdentityLink
LiveRamp adds people-based search targeting to IdentityLink

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LiveRamp Adds People-Based Search Targeting For Google Customer Match
LiveRamp Adds People-Based Search Targeting For Google Customer Match

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If Google’s Personal Filter Tab In Search Results Becomes Another Targeting Tool
If Google’s Personal Filter Tab In Search Results Becomes Another Targeting Tool

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The Guy Who Helped Take Down Bill O’Reilly Is Now Targeting Sean Hannity
The Guy Who Helped Take Down Bill O’Reilly Is Now Targeting Sean Hannity

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Greenpeace Is Targeting Corporations That Use Lawsuits To Silence Protestors In New Campaign
Greenpeace Is Targeting Corporations That Use Lawsuits To Silence Protestors In New Campaign

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Facebook Denies Targeting Youths Based On Emotional State
Facebook Denies Targeting Youths Based On Emotional State

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Facebook promoted ads targeting teens with low self-esteem
Facebook promoted ads targeting teens with low self-esteem

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In A First, Bing Unveils Custom Audiences Targeting
In A First, Bing Unveils Custom Audiences Targeting

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