Tinder simply was even more of A online game

On Wednesday, Tinder introduced a new strategy to swipe—and the announcement got here in the type of a video game-inspired, reside-action trailer with a shocking sense of self-awareness.

The courting app has dubbed the new feature “super Like.” users can swipe up or tap a blue celebrity icon to make a possible suit feel somewhat additional special—a sexy vital addition for a company known mostly for its left and proper swiping functionality.

The trailer for tremendous Like’s launch, published today on YouTube, facilities round a girl sitting by means of herself in a diner who will get confused by using a succession of pushy, aggressive men. quickly enough, a waitress turned superhero involves the woman’s rescue, throwing punches and swapping her leering suitors for the man she tremendous liked on Tinder. it can be an ad that seems befitting of Tinder, on condition that the app primarily doubles as a game for hardcore users.

Will tremendous Like help curb the sexist come-ons that plague the app? almost definitely now not; it is usually unlikely that the function will help users in finding their one real love through Tinder. but it does add an interesting twist to an app that, till now, has had somewhat limited performance. customers are given just one tremendous Like per day, a transfer much like that of relationship apps like coffee Meets Bagel, which gives users just one healthy a day.

Tinder explained the alternate in a blog put up:

Now, by way of swiping up, or simply tapping the brand new blue celebrity icon when having a look at somebody’s Tinder profile, you let that different any individual understand that they stand out from everyone else. The particular person you tremendous favored will take notice – when your profile seems and they’re determining whether to swipe proper, it’s going to express up with a vibrant blue footer and famous person icon, highlighting that you tremendous appreciated them. And after they do swipe right for your tremendous Like, it’ll be an immediate healthy!

super Like is at present to be had in Australia, but will quickly be on hand globally, in step with the put up. Get your thumbs (and heart) prepared.

[via VentureBeat]