What Is The Best Time To Post Content To Social Media? [Infographic]

August 14, 2016

You’ve just written an amazing content piece for your site and want to share it with the rest of the world… but it’s 4pm in the afternoon and you aren’t sure if going to have the same effect as if you published it earlier or later in the day. At the same time you know it’s going to get a decent amount of promotion through your social media outlets… but again, can the timing of your content going live and social status updates really make a big difference?

YES! It can make all of the difference in the world!

Content creation for your site is one thing, but when you go live with that content and where you share it are huge contributions to the overall success of your site reach. Through the social media times infographic below we can take a look at the most important times of the day to post content to social media. Not only will we take a look at the most important times, but also the right type of content to promote and which social network is best for it.

Best Times to Post to Facebook

• Thursdays and Fridays, either at 1pm for the most shares, or 3pm for the most clicks. As explained, the less people want to be at work, the more they are on Facebook.
• The best days of the week to share content are Thursdays and Fridays.
• The best time of the day to send out a status update is around noon.

Best Times to Post to Twitter

• With the half-life of a tweet being only 24 minutes long (4 times shorter than a Facebook post) your window of opportunity is tight.
• The Huffington Post reports for maximum retweets, try to post at 5pm, 12pm, and 6pm. Additionally, 12pm and 6pm have been seen to deliver higher click-through rates. The best days to Tweet for business-to-business organizations is Monday through Friday. For business-to-consumer it’s the weekends and Wednesdays.
• Hubspot reports posting between the hours of 12pm and 3pm on Mondays through Friday are ideal for engagement. It was also noted that posting on Wednesdays between 5-6pm also delivers higher results.
• KissMetrics reported that weekdays at 5pm is when the highest percentage of retweets occurs. The best time of the day to tweet is at 5pm, and the best days are mid-week and weekends.

Best Times to Post to LinkedIn

• If you want to get engagement on LinkedIn, post in the evening. The best times for engagement are between 7pm and 10pm.
• Schedule posts to go out later in the evening, between 7pm to 10pm.
• With engagement rates better in the evening, post your most engaging content there for a much greater reach, keeping less valuable content for daytime users.

Best Times to Post to Pinterest

• To find success with Pinterest, you must be consistent and spread your pinning out. Varying your timing exposes you to different segments of the Pinterest population and can lead to more exposure, repins and followers.
• The best day of the week to share content on Pinterest are Saturdays. The best time to send out a social update on Pinterest is from 8pm to 11pm.
• The see the best results with Pinterest, accounts should be sharing between 5 and 30 pins per day. Different days of the week can perform differently depending on the niche audience you are going after (Mondays are best for good intentions in fitness, while Fridays are better for sharing funny gifs to bring comic relief to the end of a long week).

Best Times to Post to Instagram

• To find the most success with Instagram, you must know who your followers are and what they are doing throughout the date. Knowing where they live, how old they are and if they are browsing your content while at work are ideal for creating the perfect Instagram content promotion campaign.
• HubSpot reports anytime from Monday to Thursday is a great time to post content, as long as it’s not in between 3-4pm.

Special thanks to InfographicDesignTeam.com for the creation of the infographic.

Digital & Social Articles on Business 2 Community

(9)