Google implemented a new feature in its mobile maps on Wednesday that’ll let people know exactly where a person is at any given time.

The brand-new software will allow users with mobile phones and other wireless gizmos to broadcast their location to their approved inner circle - automatically and on the go.

Google calls this new service Latitude. It’s a spin-off of a project that Google was experimenting with in 2007 which allowed owners of cell phones to check their own coordinates against a Google map.

Latitude has all sorts of fun possibilities built right into its gnarly self. This could lead to some seriously fascinating drama. We’re just falling over ourselves thinking about it.