We all know that sexy women, especially in lingerie, stimulate men’s sexual appetite, but Journal of Consumer Research made a study to find out if this is the only way they affect men. And the study came out with a really weird result, saying that men who watch sexy women in lingerie are affected and take decisions they otherwise wouldn’t, when it comes to spending money, buying soda, candy, or chocolate.

The study has been made by Bram Van den Bergh, Luk Warlop and Siegfried DeWitte, who found that men who touched bras, watch video clips or young women in bikinis, or looked at pictures of beautiful women have increased desire for immediate rewards.

“It seems that sexual appetite causes a greater urgency to consume anything rewarding. After they touched a bra, men are more likely to be content with a smaller immediate monetary reward.” Prior exposure to sexy stimuli may influence the choice between chocolate cake or fruit for dessert,” said the authors.

The study shows that men’s minds are stimulated so their actions planned for the future are brought to the present. “The study demonstrates that bikinis cause a shift in time preference: Men live in the here and now when they glance at pictures featuring women in lingerie. That is, men will choose the immediately available rewards and seek immediate gratification after sex cue exposure.”

After reading this, you need to be aware of your actions if stimulated in this way, because your accounts might be affected. Fortunately, the study shown that not all people are affected, but a high percent and the more impacient the man is, the more is affected.

Like women wouldn’t spend all our money, now they’ll absolutely get us in debt.