Last week, media outlets courageously decided in lockstep to give 24/7 coverage to the week’s most important story: How the actual Hurricane Maria death toll in Puerto Rico–around 4,600 souls–drastically dwarfed the official government tally of 64. Just kidding, the top story last week was Roseanne Barr doing racism and losing her TV show, a topic cable news networks covered 16 times more than the Puerto Rico news, according to the Columbia Journalism Review. The only other news item that came close was Sam Bee calling Ivanka Trump the c-word. (You’re doing great, cable news!)
Because Barr and Bee’s separate controversies somehow became inextricably linked, it bears pointing out the difference between the way each apologized for them: Barr’s shambolic apology was a contradictory, hole-deepening mess, while the statement Bee released last week was straightforward and (seemingly) sincere. Her just-released on-air apology further proves what a class act she is.
Here are six ways Bee’s apology came across as smart, shrewd, and refreshingly free of bullshit:
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