by3040620″>John Legere, the foul-mouthed, competitor-bashing CEO of T-mobile profiled in the July/August issue of fast firm, Twitter has been a device for bringing some much-needed facet to the buttoned-up telecom sector. In an industry the place CEOs are typically viewed in suits at boring conferences and quarterly earnings meetings, Legere is famous for lobbing expletives at AT&T and insults about sprint’s super Bowl ad, to not point out getting into full-blown Twitter smackdowns with Donald Trump.

In a latest Twitter exploit, Legere launched a full-on offensive towards one of his greatest competitors with the #NeverSettleForVerizon hashtag marketing campaign. sadly for him, although, the strategy backfired: unsatisfied T-mobile shoppers used the marketing campaign to complain about their unhealthy experiences with the community, responding with tweets like “Why would @TMobile pay to promote #NeverSettleForVerizon when they may’ve used that money to improve their carrier or pay staff higher?”

but for Legere, fiascos like this are just par for the course. Even when things every so often go south on social media, his goal is to stand out and be seen. by using that metric, he is successful. if you are looking for a social technique to emulate to advertise your personal message or model, Legere’s flamboyant method will not be how one can go.

there is no single way to thrive on Twitter; your means depends upon what you are trying to succeed in, says <a class="fc-plugin people-page" href="http://www.fastcompany.com/person/charlene-li" data-name="peoplePages" data-id="fastcompanyfounding father of the Altimeter workforce and writer of The Engaged chief: a method in your Digital Transformation. “Twitter is only a platform,” Li explains. “What you do with it is totally as much as you. business leaders are too busy to do the rest that doesn’t align with their goals.”

Li ceaselessly advises executives about how one can use social technologies. the very first thing she asks them to believe when the usage of Twitter is what their goals are. Is it merely to attract extra buyers? to increase employee loyalty? Is it to spark social exchange? Is it, very similar to Legere uses it, to infuse a brand personality and spunk? across the web, CEOs are the usage of Twitter in incredibly creative and private methods.

A sense of humor can make Even undertaking tool attention-grabbing

Take Aaron Levie, CEO of box, for example. Levie is a well known notion leader within the container of enterprise device, a subject that might in any other case cause the common individual to break into a yawn (or presumably an extended nap). but Levie manages to maintain his 148,000 followers engaged with wit and humor. He peppers his thoughts on the relevance of enterprise tool in the up to date world and user experience strategies with jokes concerning the new Domino’s Pizza emoji and that comfy second he shared with Salesforce CEO Marc Benioff.

Can you convert the world With A Tweet?

Richard Branson, then again, rarely discusses his businesses on Twitter. instead, he makes use of the platform to show the attention of his 5.65 million followers to social and political reasons that are frequently imprecise or unpopular. as an example, Branson incessantly tweets about drug reform, given that he strongly believes that incarceration for drug offenses shouldn’t be excellent for society. He also reminds his followers about how 30 million people in 800 cities rallied to prevent the Iraq warfare from taking place, in what still continues to be the most important protest in human history.

Cementing Relationships With Kanye West And Ludacris

For Martha Stewart, Twitter has been a method to construct relationships with other influencers and celebrities, which is valuable to her since she invitations many of those personalities to be visitors on her convey. When she goes to events, she regales her three million followers with selfies inquisitive about different energy players. (hi there, Kanye West and Kim Kardashian! investigate cross-check Marissa Meyer at a convention!) earlier this yr, Stewart was invited to roast Justin Bieber on Comedy principal, where she stunned each person by means of handing over the sickest burns of the night. not one to waste an opportunity to cement a relationship, she went on to ship her fellow roasters her latest whimsical mattress linens, with a captivating be aware encouraging them to do with the sheets what they make a selection. and she or he tweeted about it.

a possibility To inspire

Beth Comstock, GE’s CMO, uses her Twitter feed to share with her 70,000 followers what she’s reading, together with helpful takeaways. Comstock, who is regularly highlighted as an example of a girl who has managed to ascend the ranks of a expertise company, uses her platform to inspire others and offer useful methods for a way to reach business. for example, she lately posted articles about learn how to get over rejection on the job, educate our brains not to wander, and inventive how you can blow off steam.

The persona in the back of The name

bill Gates is synonymous with the 2 companies he based: Microsoft and the bill and Melinda Gates foundation. He uses Twitter to give his 22 million followers insight into his persona, and to share the books he is been studying, his favorite TED talks, and the methods he believes will assist tackle poverty and disease. His Twitter feed is designed to humanize him, remodeling him from figurehead into a real person. In doing so, his organizations additionally feel a bit extra private.

How not to Be Overwhelmed by Twitter

Twitter generally is a wonderful platform for reaching your targets as a pacesetter, however for many people, the prospect of taking a plunge into the Twittersphere is anxiousness-inducing. Twitter can seem overwhelming and hard to keep watch over. which you can’t come to a decision who will practice you, and if in case you have a public account, any one in the world can see what you are tweeting. Li has heard many of these issues, and she insists that Twitter is a long way less terrifying than it at first appears. listed below are a few of her pointers:

Will it be a massive time suck? “the largest criticism I hear from people is that they should not have the time for one thing like this,” Li says. however Li makes the case that Twitter can in reality be anything else you want it to be. For some CEOs, it could simply be enough to make use of Twitter to hearken to what shoppers are saying about their model. “CEOs make investments a lot money on center of attention teams or listening tours, however with Twitter they can get so much insight while they’re ready for their espresso to brew within the morning,” she says.

can i hire a social media manager? And if they do if truth be told need to make the leap, Li says there may be nothing wrong with getting a little little bit of assist from communications specialists. while many trade leaders are at the helm of their own Twitter money owed, there are lots of others who appoint social media managers to construct tweets. Li’s simplest piece of advice is to ensure that you approve every single tweet that goes out on your name.

Do i have to reply to each single tweet? trade leaders also fear that they’ll want to start responding to every single one who lobs a tweet in their course. Li says it’s perfectly reasonable to be selective about who you choose to interact with. “you don’t need to really feel like you might be shedding regulate,” Li says. “You don’t have to reply to anyone in any respect, or you could choose to reply handiest to the folks you truly care about.”

How do I get a lot of followers? For some folks, the selection of Twitter followers you have has turn out to be one thing of an arrogance metric, serving to to lift folks’s egos. however Li says this is a unsuitable-headed method. Your expertise on Twitter must be strategic and assist you to succeed in very explicit objectives, and people goals don’t necessarily wish to be about having probably the most fanatics. “You wish to consider who you need to have following you and why you want to talk to them,” Li says. “in case you are laser occupied with the roughly relationship you are attempting to nurture, the followers will absolutely come.”