a new document by the Pew research middle claims that 36% of americans who own smartphones use messaging apps like WhatsApp, iMessage, and Kik. cell platforms that auto-delete messages—like Snapchat or Wickr—are well liked by just 17% of U.S. smartphone users. but among folks ages 18 to 29, 49% use a number of messaging apps, and forty one% use apps that routinely delete messages after they are seen.

The find out about examined the recognition of cellular messaging, social networks, and on-line boards in the U.S.

fb is still the social media platform of possibility: seventy two% of grownup web customers in the U.S. are on the web page, most of whom go online each day. (this is the similar of 62% of all adults within the U.S.)

each Instagram and Pinterest are utilized by about 30% of online adults, while Twitter trails in the back of at 23%—the same proportion it held in 2014—due to its ongoing fight to draw and maintain users.

LinkedIn, however, has viewed its user base fall from 28% in 2014 to 25% this yr. however the professional network boasts a big upswing in day-to-day users, from thirteen% to 22%, which implies that its current neighborhood might be making use of tools like Pulse or relying on it more heavily for job looking. consistent with Pew, LinkedIn can also be the one main social media platform that’s more widespread amongst users within the 30 to forty nine age staff than with these ages 18 to 29.

Pew also notes that simplest 10% of grownup web customers established Tumblr, while 15% seek advice from hyperlink discovery sites like Reddit and Digg.