Customers want speed, savings and support. They’ll be turning to AI agents to find it in 2025 and beyond.
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AI is already disrupting online shopping and it will continue to do so, according to a report by Klaviyo.
Klaviyo’s Global AI Shopping Index (registration required), declares AI to be at the center of commerce, reshaping how consumers discover, decide and buy.
Among the report’s findings:
- 78% of consumers used AI for shopping or product research in the past three months.
- Consumers use AI to find the best deals (36%), save time (17%) and get personalized recommendations (14%).
- 56% plan to use AI shopping assistants during Black Friday/Cyber Monday 2025.
- 75% have abandoned a purchase because they couldn’t get an instant answer — suggesting real-time, AI-powered support now defines the checkout experience.
The report also looks ahead:
- By 2026, 48% want AI assistants to help compare products, 41% want help sticking to a budget and 32% want AI to suggest full outfits.
- 65% of consumers expect AI shopping assistants to be standard by 2026.
- By 2030, 40% hope AI will consistently save them money, and 89% are open to letting AI manage post-purchase tasks like delivery tracking and order updates.
The report is based on a survey of 3,000 consumers across the U.S., U.K., and Australia.
The post Agentic commerce is here, and consumers want it to help find deals appeared first on MarTech.
About the author
Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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