BuzzFeed‘s Snapchat discover channel usually comprises a lighthearted mixture of listicles, movies, famous person information, and funny animations. On Monday, BuzzFeed applied its conventional playful format to a set of reports about Muslim lifestyles.

The Snapchat collection, which disappears after 24 hours, included a profile of a Muslim type blogger, a picture called “eight Emojis All Muslims want,” a video displaying how to put on totally different hijab types, a listicle of widespread Twitter posts from the hashtag #GrowingUpMuslim, and other Islam-related memes and movies.

The items have been a mix of humorous and profound. A humorous looping video of a man making ready to hope with the aid of washing his feet in a public restroom (simplest to be interrupted by using a puzzled non-Muslim) was adopted through a listicle titled “thirteen tips on how to care for yourself within the Face of Islamophobia.”

Snapchat uncover launched in January 2015 and showcases day-to-day content from greater than a dozen media brands, together with Refinery29, ESPN, and BuzzFeed. discover—which releases an absolutely new set of articles, movies, and actions each day at 6:00 a.m.—attracts more than 60 million monthly visitors.

BuzzFeed‘s choice to function all-Muslim content on one among its largest systems (a recent estimate means that Snapchat views make up 21% of all interactions with BuzzFeed content material online) is a weighty acknowledgment and validation of the media firm’s Muslim target audience—particularly at a time when a distinguished presidential candidate has known as for a ban on Muslims coming into the U.S.

probably the most highly effective segments in Monday’s collection is called “i am A Hijabi girl, but…” In that video, young Muslim girls sort out standard misconceptions and questions they face day by day. One jokes, “I put on the hijab, but i am not Malala. i will be able to’t provide you with her autograph. i can’t take a photograph with you.”

but the comic story has a counterpoint: “i think like i have to smile at individuals all the time to ensure that them to grasp that every one Muslims are not scary,” a girl says. another provides, “I put on the hijab, and i’m scared, and i am worried, and i am drained.”