The Rokkan Los Angeles-produced film, which promotes diversity and acceptance, is part of REI’s ongoing national #LetsCamp campaign. Although camping products are featured throughout the video, there are no specific references to products nor does the outdoor retailer prominently promote its brand in the clip.

‘The connection to a constant journey in search of home, the role of unspoiled nature, and the legacy that they aim to pass down to new generations, paint a very different picture of what it means to make home.”