10-yr-outdated “Karissa The Destroyer” Punks avid gamers In advertising and marketing Stunt

GameStop in California enlists child actress and pro gamer to promote super Smash Brothers Wii U with hilarious prank.

  We’ve considered many a advertising stunt in our time and, completed neatly, they never get old. finally, what’s more enjoyable than getting a bunch of people to imagine something that’s no longer in truth proper after which revealing all of it? particularly when it entails a cute, ten-year-previous lady who’s a gaming prodigy. Or so everyone notion. earlier this month, GameStop, working with the marketing Arm/TMA entertainment, arrange a stunt in a California retailer which pitted ten-12 months-previous Karissa, who turned into known as #KarissaTheDestroyer, towards one of the most best avid gamers in the area. full with age applicable sensible-assitude, Karissa took down one gamer after some other as onlookers couldn’t believe what they were watching.

of course, the whole thing was once a stunt, and final Friday, a marketing campaign video revealed the fact that professional gamer Liquid’KDJ was actually at the back of the controls. The reveal video is coming near 750,000 views.

Over the path of the stunt, many wondered the validity of Karissa’s sport taking part in abilities and Gawker’s gaming web site, Kotaku, previous to the stunt being published, had this to claim:

Some have taken to Reddit and Smash Boards to specific their disbelief of her abilities, saying that she could also be some odd form of guerilla advertising. Commenters have cited that she takes her hand off the controller for a moment and but her character keeps attacking. Others have stated that possibly the assault animation has already begun so there’s no purpose to cry foul. the truth that she is also a small time actress has also pushed in opposition to the “It’s all a stunt” conception.

And, in fact, it was a stunt. but it surely sure had people going for a few weeks. And it seems Karissa herself — a budding actress — is also moderately pleased with her work.

The stunt was MC’d with the aid of Smash Bros. gamer Apex D1 who kicked things off with this tweet:

Apex D1 was no longer totally in on the stunt having been brought in best as an MC. sadly, he obtained some warmth from people who, let’s assume, do not possess a lot of a sense of humor. He shot again:

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