106 extra wonderful Social Media and advertising facts for 2014 and 2015
Tom chooseFebruary 11, 2015
As Wallis Simpson, Dutchess of Windsor, famously stated, “which you can by no means be too wealthy or too skinny. Or have too many social media advertising records.”
neatly, she in fact simplest said the first section (which is debatable), however unquestionably would have mentioned the 2d section (which isn’t) had social media been round within the Nineteen Thirties.
picture credit score: industry 2 neighborhood
How effective is social media compared to other digital advertising channels? Do consumers in truth listen to manufacturers? Do manufacturers in reality listen to shoppers? How does B2B social media advertising differ in effectiveness from B2C use? Which network drives half of of all social visitors to B2B web sites and blogs?
What type of posts generate the most engagement on fb? What do 91% of consumers take a look at day by day? What do more than 1/2 of entrepreneurs establish as their most essential areas of focus over the subsequent 365 days?
to find the answers to those questions and many extra right here in 106 digital marketing info (neatly, principally) and records from two dozen sources.
21 Social Media information
1. fifty four% of B2B entrepreneurs mentioned they have got generated leads from social media. (CMO)
2. among the greatest social media websites, YouTube drives the most highly engaged site traffic (with guests total spending on moderate nearly four minutes and touring three pages on course sites), followed in order by means of Google+, LinkedIn and Twitter. Reddit and StumbleUpon drive the least engaged guests. (VentureBeat)
3. Is the worth of social media advertising and marketing for b2c brand overrated? 68% of U.S. customers say they “largely” or “always” ignore brand posts on every social network. And 83% of consumers say they have got had a “unhealthy expertise with social media advertising and marketing.” (experience: The blog)
four. brand commercials on social networks were among the many least trusted form of merchandising, considerably decrease than belief in advertisements viewed in traditional media. (experience: The weblog)
5. amongst “status” consumer manufacturers, during the last 4 years, not up to zero.25% of new buyers have been bought thru facebook and not more than .01% from Twitter; this compares to nearly 10% for paid search and 7% for electronic mail advertising and marketing. (experience: The blog)
6. And yet – eighty% of manufacturers advertised on social media web sites in 2014. (DashBurst)
7. however – social media can be efficient for selling things to marketers. marketing professionals are 50% more doubtless than consumers usually to love a brand on fb, 400% more likely to follow brands on Twitter, 100% more likely to make a purchase as a result of seeing something on facebook, and 150% more prone to have completed a purchase as a result of a tweet. (experience: The blog)
8. handiest 20% of CMOs use social networks to engage and collaborate with clients. (MarketingLand)
9. however 24% of brand name say they do “social listening.” (DashBurst)
10. just 18% of consumers trust posts by brands or corporations on social websites like facebook and Twitter. (MediaPost)
eleven. while seventy eight% of corporations now have a dedicated social media workforce, most effective 26% combine social media fully into their industry methods. (DashBurst)
12. but 93% of customers’ shopping for selections are influenced by using social media- as a result of ninety% trust peer recommendations. however only 14% belief advertisements. (#Socialnomics 2014)
13. 82% of hyper boom SMBs say social media is efficacious for generating new leads. (trade 2 group)
14. 58% of marketers indicate that their social media efforts have generated leads. (plausible.) Social media produces nearly double the promoting leads of change displays, telemarketing, direct mail, or PPC. (not as plausible.) (trade 2 community)
15. You’ve possible viewed the statistic that if facebook were a country, it might be the third-most populous on the planet. What you can also no longer know is that WhatsApp would be #5 (followed through the U.S.), Google+ #7, LinkedIn #9, and Twitter the 10th largest u . s . a .. (#Socialnomics 2014)
sixteen. For on-line merchants, the common order value influenced by using social media final year was once $ 143.46. (AddShoppers)
17. although 60% of individuals say they get their news from television and 29% from newspapers, social media comes in 0.33 as a information source at 28%. It’s followed via radio at 19% and different print media at 6%. (Digital knowledge World)
18. though most customer support requests (forty%) still come via name centers, 18% now originate by means of e mail and 13% via “eService” (internet, social and chat). customer support requests through that eService channel are anticipated to develop fifty three% within the coming year. (Bluewolf)
19. 90% of firms say they use social media to answer customer service inquiries–yet fifty eight% of shoppers who’ve tweeted about a bad experience never obtained a response from the offending firm. (Bluewolf)
20. after they do reply, the typical response time of manufacturers on Twitter to consumer feedback or complaints is nine hours. (Social Media Slant)
21. 75 of the top 100 brands have a presence on Google+. (Social Media Slant)
5 Digital advertising and marketing records
22. For the first time, entrepreneurs spent more to promote on the web (a complete of $ 42.8 billion) than they did for broadcast tv in 2013. (MediaPost)
23. U.S. entrepreneurs spent $ 12.8 billion on on-line show (banner) promoting in 2013–30% of the full internet marketing spend. shops are the most important spenders on show ads, accounting for 21% of whole spending. (MediaPost)
24. then again–simply 32% of customers say they trust online advertising of any kind. consumers trusted the messages in textual content message advertisements the least at 12%. (MediaPost)
25. eighty one% of selling professionals consider that digital advertising technologies will cause their position to change within the subsequent three years, however just 14% know easy methods to “reinvent” themselves. (FierceCMO)
26. seventy six% of marketers say they wish to be extra information-targeted to succeed, and seventy four% agree that “taking pictures and applying data to tell and drive advertising and marketing activities is the brand new truth.” but best 39% document the use of customer information and habits patterns to form marketing strategy prior to now year. (FierceCMO)
eight content material marketing information
27. entrepreneurs recognized content marketing and social media engagement (each and every at 36%) among their top three digital advertising priorities for 2014. 31% included conversion charge optimization. just 9% placed video marketing, and 2% connected television, in their prime priorities. (B2B marketing Insider)
28. client marketing is ready cellular, B2B is set content. requested what their organization’s “single most exciting possibility” was for 2014, 22% of shopper marketers cited cell, while simply 10% of B2B marketers concurred. however, 24% of B2B entrepreneurs recognized content advertising and marketing as their most fun possibility, in comparison with simply eleven% of B2C counterparts. (B2B advertising Insider)
29. B2B purchasing choices normally are taking longer and involving extra individuals on the shopping for crew. fifty eight% of patrons say they spend more time researching than up to now; 53% count extra on peer suggestions; and sixty five% said the profitable dealer’s content material had a major impression. (advertising and marketing Interactions)
30. 88% of trade consumers say online content material plays an important to moderate function in vendor choice, yet just 9% of respondents think of vendors as relied on sources of content material (ouch!); essentially the most influential varieties of content throughout each the attention and evaluation phases of the shopping for trip are 1/3-celebration validated research experiences and studies. (MediaPost)
31. 68% of trade patrons begin their content material sourcing at search engines like google and portals, 40% go to seller web sites (why, if most effective 9% belief them? Hmm…), and 25% are activated by an e-mail from a depended on supply or peer. (MediaPost)
32. The three most sought-after types of content material with the aid of trade patrons are complete business/class surveys and research (52%); technical details about merchandise and solutions (forty four%); and analyst opinions or suggestions (43%). (MediaPost)
33. content material performs a pivotal position in add-on buying choices or supplemental purchases following an initial contract; 86% of B2B buyers regularly or once in a while use digital content material to establish complementary or add-on merchandise. (MediaPost)
34. B2B marketers spent an estimated $ sixteen.6 billion in 2014 on digital content material publishing to obtain business leads, affect purchaser specifications, and teach and have interaction possibilities. (MediaPost)
22 B2B advertising records
35. LinkedIn is the simplest platform the bulk (sixty two%) of B2B entrepreneurs consider to be efficient; in 2d position is Twitter, with 50% of saying it is effective. (CMO)
36. best 16 percent of B2B shoppers choose are living webinars. (CMO)
37. the average B2B advertising funds is ready 2% of income. (CMO)
38. Metrics matter. 88% of B2B CMOs say their C-suite peers flip to them for knowledge and insight needed to strategize and plan, and seventy eight% agree that marketing’s influence on company technique is larger nowadays than it was just two years in the past. (CMO)
39. The easiest paying advertising jobs are in B2B. (CMO)
forty. 60% of all social media site visitors to trade to business websites come from facebook, Twitter, and LinkedIn. (SteamFeed)
forty one. 34% of tech companies have lowered their conventional promoting budget to fund digital marketing actions. (best 34%?) (SteamFeed)
42. just 6% of b2b patrons say that a prospective vendor’s social media job has “quite a bit” of influence on their buy decisions. 30% say it’s “essential however now not a deal breaker.” (content marketing Institute)
forty three. on the other hand, 55% of consumers will eliminate a supplier from consideration if contact knowledge and a cellphone quantity should not simple to search out on the vendor’s website. (content marketing Institute)
forty four. The vast majority of consumers prefer to contact carriers thru e mail (eighty one %) or phone (58 percent). just 17% want to use are living chat and 9% social media. (content marketing Institute)
45. After travelling the house web page and merchandise/products and services pages, crucial subsequent stop for b2b purchaser’s is a potential seller’s “About Us” web page. (content advertising Institute)
46. U.S. B2B entrepreneurs are projected to spend more than $ a hundred billion on social media merchandising with the aid of 2017. (Gerardo Lara on Pinterest)
forty seven. the top social networks and social media tactics utilized by B2B marketers are LinkedIn and facebook (every utilized by 86% of entrepreneurs), adopted by using Twitter (eighty one%), running a blog (sixty four%), annd YouTube (53%). on the different end of the spectrum, not up to 10% use Foursquare, podcasting, or Quora. (Gerardo Lara on Pinterest)
48. greater than 80% of B2B marketers say their top goal in social media is increased model consciousness. (Gerardo Lara on Pinterest)
49. 53% of B2B Fortune 500 companies use advertising and marketing automation. (advertising Interactions)
50. sixty three% of commercial supplies buyers say they purchase on-line, making it the most well-liked purchasing channel. Paper catalogs are least necessary. (internet Retailer)
fifty one. 54% of B2B consumers say they spend half or extra of the commercial provide budgets online, and 39% say they plan to extend the quantity they spend online within the coming yr. (web Retailer)
52. 67% of business patrons say it’s “very” or “extraordinarily” necessary for suppliers to provide the ability to buy on their websites. just 7% say this is “now not essential.” (web Retailer)
53. Emotion plays a shockingly massive function in B2B purchases. Even when buyers see the worth to the trade, best 14% perceive an actual distinction in supplier offerings. (industry 2 group)
54. but 71% of B2B buyers who see a non-public worth will buy a product. (trade 2 neighborhood)
fifty five. And 68% of patrons who see a non-public value can pay a higher value for trade product or service–however simply eight% of consumers who see no private value will pay the upper worth. (business 2 neighborhood)
56. greater than two-thirds of tech B2B searches happen outside of North the usa. (Social Media Slant)
6 Twitter facts
fifty seven. “Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands. A up to date find out about discovered that Twitter users seek advice from B2B tech model websites at a better fee (fifty nine%) compared to reasonable web customers (40%), illustrating the strong presence of a B2B target market on Twitter. (CMO)
fifty eight. there may be 50% crossover of members on Instagram and Twitter. (SteamFeed)
59. Tweets with 1-2 hashtags get 21% larger moderate engagement than these with none; however tweets with more than 3 hashtags get 17% less engagement. (SteamFeed)
60. Grandparents are the fastest-growing demographic on Twitter. (#Socialnomics 2014)
sixty one. Twitter has 255 million monthly active users. (Social Media Slant)
62. fifty three% of Twitter customers suggest products in their tweets at a while. (Social Media Slant)
7 LinkedIn facts
63. eighty three% of B2B entrepreneurs use LinkedIn for distributing content material. (Gerardo Lara on Pinterest)
sixty four. For B2B websites and blogs, 90% of social visitors is pushed by means of the large three networks–with 1/2 of it coming from LinkedIn. (business 2 group)
sixty five. eighty three% of trade-to-business entrepreneurs use LinkedIn for content material advertising and marketing. (industry 2 neighborhood)
66. ninety three% of B2B entrepreneurs find LinkedIn one of the best social network for B2B lead era, and seventy seven% say they have bought a consumer through LinkedIn. (business 2 group)
sixty seven. every second, two new individuals subscribe to LinkedIn – the equivalent of all the enrollment of the Ivy League joining daily. (#Socialnomics 2014)
68. There are, on reasonable, eight new LinkedIn teams created each and every week, and 200 staff conversations per minute. (Social Media Slant)
sixty nine. LinkedIn (74%) and Tumblr (54%) are the one social networks that U.S. users get entry to predominantly via desktop. (Social Media Slant)
5 facebook statistics
70. facebook posts with lower than 250 characters get 60% extra engagement. (SteamFeed)
71. virtually half of (45%) of B2B entrepreneurs say their firm has received as a minimum one new customer thru LinkedIn. (Gerardo Lara on Pinterest)
seventy two. fifty two% of digital news consumers say they get at least some of their news from facebook and Twitter. (Digital data World)
seventy three. facebook has 802 million daily energetic users–609 million on cell units. (Social Media Slant)
seventy four. Posting to facebook on Fridays is more likely to end in better engagement: 17% of weekly comments, sixteen% of weekly likes and shares, and 25% of movies played happen on that day. Updates posted on Sundays generate the fewest feedback. (Social Media Slant)
2 YouTube records
75. YouTube reaches more U.S. adults 18-24 years old than any cable community. (SteamFeed)
seventy six. U.S. entrepreneurs spent $ 2.8 billion on online video merchandising in 2013. (MediaPost)
6 Pinterest information
77. Pinterest outperforms Twitter and LinkedIn within the time spent on every community. (SteamFeed)
78. nearly 1/2 of all Pinterest task is on tablets. (SteamFeed)
seventy nine. For on-line shops, Pinterest (24.three%) and fb (24.2%) power the best possible share of social revenue. (AddShoppers)
80. Pinterest now hosts roughly 30 billion pins on 750 million boards. (Social Media Slant)
81. 100,000 of Pinterest’s contributors are retailers. (Social Media Slant)
eighty two. 92% of all pins are posted by way of ladies, and as of April 2014, there have been 15 occasions extra pins by means of girls than by way of men. (Social Media Slant)
5 search engine optimisation and SEM information
83. One-1/3 of all natural search clicks on Google are on the first consequence. (SteamFeed)
eighty four. forty three% of all internet marketing greenbacks are spent on search ads. U.S. entrepreneurs spent $ 18.4 billion on paid search commercials in 2013. (MediaPost)
eighty five. seventy two% of PR agencies at the moment are offering website positioning services. (MarketingProfs)
86. each day, 20% of the terms typed into Google have never been searched earlier than. (#Socialnomics 2014)
87. by way of 2018, one in all each $ 10 spent on digital advertising and marketing products and services will probably be spent on seo. (MediaPost)
7 e-mail marketing facts
88. with the aid of industry, the very best reasonable electronic mail click-thru charges are in media/publishing (20%), software/SaaS (19%), and technology gear/hardware (14%). the lowest are in actual property (eight%) along with schooling/healthcare and nonprofits (each at 7%). (MarketingSherpa)
89. As of 2013, there have been three.6 billion electronic mail bills (roughly one for each two individuals in the world). (HubSpot)
ninety. 91% of customers test their e-mail day-to-day. (HubSpot)
91. seventy four% of shoppers opt to receive industrial communications by means of email. (HubSpot)
ninety two. Suppressing someone in your checklist who hasn’t engaged along with your emails in over a yr will increase your deliverability rate through three-5% in an instant. (HubSpot)
ninety three. For ecommerce merchants, the typical value of Twitter share is 85 cents and the typical value of a facebook “like” is $ 1.forty one. however the average worth of an e mail share is $ 12.10. (AddShoppers)
94. also for ecommerce merchants, e mail subscribers convert at more than twice the rate of these reached through Google+ or fb shares. (AddShoppers)
12 mobile advertising facts
ninety five. 1/2 of all clicks on cell banner commercials are unintended. (SteamFeed)
ninety six. CMOs say their high two areas for digital technology investments over the subsequent 3-5 years are mobile functions and developed (predictive) analytics, each at 94%. (MarketingLand)
97. U.S. entrepreneurs spent $ 7.1 billion on cellular advertisements in 2013–more than double the quantity spent in 2012. (MediaPost)
ninety eight. sixty one% of entrepreneurs specify social media as the most essential area of focal point over the following 365 days, followed intently via cell at 51%. (FierceCMO)
ninety nine. forty eight% of emails are opened on cell devices. but most effective 11% of emails are optimized for cell. And sixty nine% of cellular users delete emails that aren’t optimized for cellular. (HubSpot)
one hundred. 25% of emails are opened on iPhones. (HubSpot)
one zero one. As of January 2014, fifty eight% of yankee adults owned smartphones and forty two% owned pills. (Pew research middle)
102. via the tip of 2015, eighty one% of all U.S. mobile phone users can have a smartphone. (Social Media Slant)
103. 63% of grownup cell owners use their phones to go browsing; 34% of cell internet users go surfing mostly the use of their telephones. (Pew research heart)
104. eighty one% of cell phone owners use their phones for textual content messaging; seventy four% use their cellphone to get guidelines or different data in response to their present area; and 52% use it to ship or obtain electronic mail. (Pew analysis center)
a hundred and five. Many cell entrepreneurs nonetheless don’t get it though. nearly 70% of cellular phone house owners say they obtain unwanted gross sales/advertising and marketing calls, junk mail or textual content messages on their telephones. 25% say they receive these undesirable calls and texts at the least weekly. (Pew research center)
106. cellular sharing grew 2.6 instances sooner than computer sharing throughout the first part of 2014, and now debts for almost all of social movements. (Social Media Slant)
Digital & Social Articles on trade 2 community
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