2014 E-Commerce sales Up 10% Or more For Majority Of online outlets [Survey]

among survey respondents, seventy four% stated double-digit will increase, with 27% seeing greater than a 25% raise in comparison with 2013.
on February 10, 2015

according to shop.org’s “State of Retailing online 2015″ survey, a majority of the shops polled stated they experienced online gross sales growth in the double-digits closing yr.

among 71 retailers surveyed, 74 percent stated their 2014 internet gross sales climbed 10 p.c or more in comparison with 2013, and 27 p.c of respondents mentioned they experienced more than a 25 % raise in on-line sales.

The document was once created along side Forrester research to gauge e-commerce growth and determine key initiatives as outlined by means of on-line outlets. while survey responses have been restricted, nearly half of of the seventy one respondents represented large multichannel companies that generated $1 billion in total sales.

When asked how gross online sales for 2014 performed in comparison with 2013, three-% stated gross sales had been flat and most effective 5-percent suggested a lower in gross sales.

How have your gross online sales (top line) for fiscal 12 months 2014 carried out relative to fiscal yr 2013?

Forrester Online Retail Report chart
(source: “The State of Retailing online 2015,” a shop.org find out about conducted by using Forrester research.)

together with e-commerce gross sales, the survey displays many respondents suggested will increase in a lot of areas, including site conversion rates, repeat customer rates and reasonable order values. Of the survey members, seventy one percent pronounced a rise in website conversion charges, fifty two p.c mentioned their repeat customer fee used to be up, and forty six p.c mentioned moderate order values elevated, with the typical greenback amount for AOVs totaling $171.

Forty-six percent of respondents claimed new consumer acquisition cost per order was once also up, costing a normal of $51.

in regards to the creator

Amy Gesenhues is 0.33 Door Media’s common undertaking Reporter, covering the most recent news and updates for advertising Land and Search Engine Land. From 2009 to 2012, she was once an award-successful syndicated columnist for various daily newspapers from ny to Texas. With more than ten years of selling management expertise, she has contributed to various conventional and on-line publications, together with MarketingProfs.com, SoftwareCEO.com, and gross sales and advertising and marketing management journal.
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