Media large 21st Century Fox will take a minority stake in San Francisco augmented truth startup Osterhout Design staff, the companies announced Wednesday.

The deal will make 21st Century Fox the major out of doors investor in ODG, and the companies will enter a strategic partnership to mix ODG’s augmented truth and smartglasses expertise with the studio’s content, the companies stated.

“Our agreement with ODG underscores the innovation we are bringing to market thru our Fox Innovation Lab, most recently with VR experiences for The Martian and Wild,” stated Jim Gianopulos, chairman and CEO of 20th Century Fox film, in a observation. “We sit up for partnering with ODG and serving as its lead outdoor investor as the ODG crew pushes the film experience into the longer term with its excessive-definition, cinema-large field of view technology.”

twenty first Century Fox is the mum or dad of 20th Century Fox movie and of the Fox tv networks.

ODG’s newest adaptation of augmented truth smartglasses, the R-7, include 3D stereoscopic shows and require no exterior computing energy.

“We’re excited to have 21st Century Fox sign up for our household and help prolong our considerable management in AR head-worn computing,” mentioned Ralph Osterhout, CEO of ODG, in a observation. “This house is not directly heading against well-liked client adoption and by having twenty first Century Fox onboard, we’ll be capable of deliver immersive and interactive leisure experiences that become how customers devour content.”