280 characters on Twitter hasn’t been a game changer after all

By Harry McCracken

For years before it happened, people debated whether it should. And when Twitter finally did double the maximum length of a tweet–which it did a year ago today–some of us were skittish about such a fundamental shift.

But according to some stats the company is releasing to mark the anniversary, Twitter hasn’t changed that much in the 280-character era, aside from getting a bit more comprehensible and, maybe, polite:

    The most commmon tweet length has actually gone down by one character, from 34 to 33

    88% of tweets are still 140 characters or under

    Only 1% of tweets hit the 280 character limit

    The use of abbreviations to save space has greatly decreased (and those who do use them, I think, look sillier than ever)

    Use of “please” and “thank you” are up by 54% and 22% respectively

When 280 characters arrived, I intended, briefly, to stick to a personal 140-character limit. That turned out to be tough to accomplish, since Twitter also did away with the precise character counter in favor of a little circle that filled in as you typed. Today, I don’t obsess over how many characters I’m tweeting. But please, Twitter–don’t even think about upping the count to 560.

 
 

Fast Company , Read Full Story

(35)