A Carousel Of Pins: Pinterest Is trying out A Multi-image ad Unit

Pinterest continues to beat an aggressive route for money. lately’s information is that the corporate is pitching a multi-image Promoted Pin unit to advert companies.

suggested first via Digiday, the function would provide advertisers the flexibility to incorporate multiple photograph in a “multi-pin carousel. ” Pinterest spokesman Mike Mayzel verified that the company is experimenting with the format. It’s “one example of many things we’re testing,” Mayzel wrote in an email to advertising Land.

both facebook and Twitter provide equivalent ad features; fb’s rolled out its multi-product advert unit this month and Twitter lets in up to four photography in a single tweet.

Pinterest’s monetization efforts were accelerating recently. On January 1, the company officially launched its CPM-based promoted pin ad product. (Its CPC-, auction-primarily based advert machine continues to be in beta.) Later in January, it announced it was serving Promoted Pins to users house feeds, moving past category pages and search outcomes.

And this month, Recode suggested that Pinterest was once working on a purchase button that would deliver e-commerce transactions onto the platform. The day after the Recode record, Pinterest introduced that it was once stripping all affiliate hyperlinks from its network.

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Martin Beck

Martin Beck is third Door Media’s Social Media Reporter, covering the latest news for advertising Land and Search Engine Land. He spent 24 years with the l. a. occasions, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the university of Missouri journalism school, Beck started started his career at the times as a sportswriter and duplicate editor.

(Some photography used underneath license from Shutterstock.com.)