About.com Launches sponsored content material Studio For Native commercials

To enhance its brand promotion choices, About.com is the latest online writer to launch a sponsored content unit.

The 19 year-previous company has launched concept Studio to check intent-pushed searches with content material that supplies a relevant platform for advertisers. concept stands for Intent. data. expertise. About.

for instance, About.com says that its workforce of data scientists can seem back at its seasonality data to resolve the time of year customers search for details about flu season, and the way queries evolve throughout flu season. they may be able to then create subsidized content material in response to what individuals are looking for or suit them contextually against probably the most more than 3.5 million articles already published on the website online.

concept Studios launches with a group of eight who got here from united states of america as of late, WebMD and other content homes. The team will work with brands to enhance custom content material, and an in-home manufacturing studio in new york can create customized video for manufacturers.

taking part manufacturers already embrace Disney, Symantec and Walgreens.

in regards to the author

Ginny Marvin

As third Door Media’s paid media reporter, Ginny Marvin writes about paid internet affiliate marketing themes including paid search, paid social, display and retargeting for Search Engine Land and advertising Land. With more than 15 years of selling experience, Ginny has held each in-house and company administration positions. She gives search marketing and demand technology advice for ecommerce companies and can also be found on Twitter as @ginnymarvin.

(Some photography used below license from Shutterstock.com.)