Adobe Expands Retail Capabilities, Partnerships
by Jess Nelson, January 18, 2017
Adobe announced a host of expanded retail capabilities at the National Retail Federation’s (NRF) Big Show conference in New York City on Tuesday, adding new features and integrations to Adobe Marketing Cloud and Adobe Experience Manager (AEM).
Fluid Experiences for Retail is now available in beta for Adobe Experience Manager (AEM) customers. The industry-specific automation solution helps retailers manage customer interactions across channels including in-store associate apps, social media, physical signage and smart devices.
A new automated recommendations engine in Adobe Target, powered by Adobe Sensei, will leverage behavioral data to add personalized content to customer communication.
Adobe also revealed additional details of its plans to integrate Adobe Campaign and Adobe Dreamweaver, granting its customers a centralized location to design, build and send emails. Emails designed in Adobe Dreamweaver will automatically sync with Adobe Campaign, and the integration will be available in beta for Adobe Campaign Standard customers next month.
“Today customer expectations are at an all-time high,” writes Michael Klein, director of industry strategy for the Adobe Marketing Cloud, in a blog post announcing the news. “The way consumers discover and purchase goods continues to evolve and they expect their shopping experiences to be intuitive, convenient, authentic and available anytime — both online and in-store.”
Adobe also announced three partnerships with Memomi, commercetools and Valtech, a global agency that created a demo highlighting how grocery and big-box retail stores can move into digital and mobile shopping via Adobe Marketing Cloud.
Memomi powers the Memory Mirror solution, an in-store interactive mirror that can make personalized product recommendations, and its analytics will be available in the Adobe Marketing Cloud. A commerce-tools integration will provide retailers with a collection of interfaces for omni-channel monetary transactions.