Agencies Will See Less Red When Pitching Clients: Redbooks, RRH Offer Free, Self-Serve Listings

Agencies Will See Less Red When Pitching Clients: Redbooks, RRH Offer Free, Self-Serve Listings

by  @mp_joemandese, January 31, 2017

Agencies Will See Less Red When Pitching Clients: Redbooks, RRH Offer Free, Self-Serve Listings

 

 

In what they claim is an industry first, ad agencies will not be charged to list their vital information in a database used by a major search consultant managing reviews for marketers looking for new agencies, as part of a new deal being announced today by industry database publisher Redbooks and search consultant Roth Ryan Hayes (RRH).

The proprietary deal, which is effective immediately, gives RRH access to Redbooks’ database of more than 14,000 agencies.

To ensure their data is accurate and current, Redbooks is providing a real-time link for agencies to update their information on a self-serve basis at www.redbooks.com/RRH.

Redbooks said “creating and maintaining agency listings is free to the agency, and will include questions whose responses are only viewable by Roth Ryan Hayes consultants,” and asserted the model is counter to an industry trend of “charging fees for agency listings.”

RRH CEO Matt Ryan touted the deal as “game-changing.” The management consultancy handles agency reviews for brands such as BMW, New York Life and Citibank.

MediaPost.com: Search Marketing Daily

(3)