October 14, 2016

The blockbuster movie series “Terminator” is based on the concept of connected devices everywhere.

Most people have at least one device with them at all times; whether this is a mobile, laptop or tablet – they are always connected online.

This concept is not in the distant future anymore; it’s upon us and that’s why you need to take mobile marketing seriously.

If you take a look at the world’s 7 billion plus people, more of these people own smartphones than toothbrushes – Chris Warden, ConvinceAndConvert.com

Consumers want immediate and relevant information on their mobile devices and they want it now!

Mobile marketing and a strategy are a must have for survival in the digital world.

We don’t go online, we live online. Here are some mobile marketing strategies and statistics that will astound you.

Infographic brought to you by: SocialMediaMarketo

Mobile Marketing Strategies & Tips

#1. Mobile Friendly Site

A Mobile friendly site is a must; otherwise, you are doomed. Have you seen people in the mall, standing in the street, crossing the street all while using mobile devices?

Making sure your site is mobile-friendly is reasonably easy. Make sure the theme you are using for your website is mobile friendly. You can also use a plugin like JetPack (in WordPress) to make any site mobile responsive. Another option is to hire a web developer/designer to do the job.

Use Google’s mobile-friendly test to get started.

#2. Fast Loading Site, Especially on Mobile Devices

Step 1: Run your site through Google PageSpeed Insights and see how it fares. You can make the suggested changes to improve your results. You don’t have to aim for a perfect 100 score in these tests.

Step 2: Go to Pingdom Website Speed Test to see how fast your site loads. Again, you can make changes to your site based on the recommendations. Most often unoptimized images are the number one culprit for slowing down a site. You can also use GTmetrix to what’s slowing your site down.

Top 3 Tips for Improved Page Speed

• Image Optimization – Install a plugin like Optimus to better manage your images

• Implement a CDN – Content Delivery Networks can speed up content delivery regardless of which country the user is located in. You can try a free CDN like CloudFlare.

• Caching Plugin – Some content on any website is static and they never change and a caching plugin like W3 Total Cache can help cut down page load time.

If you don’t know how to implement these changes to speed up your website then get help by hiring a web developer.

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