Apple, Android Now ninety six % Of Smartphones Globally

Android has most of the gadgets, whereas Apple generates most of the earnings. together they control the global smartphone market.

in keeping with analyst agency and hardware tracker IDC, smartphones running Android and iOS accounted for just over 96 p.c of smartphone shipments in q4. however, of that, Android had an total market share (shipments) of virtually eighty two % globally.

by comparability Apple, which noticed share positive aspects in key markets in this autumn, had a 2014 market share of roughly 15 %. home windows telephone shipments grew but Microsoft’s smartphone market share shrank. in line with IDC lots of the firm’s success is on the “entry degree” end of the market.

supply: IDC international Quarterly cell phone Tracker, February 24, 2015

Samsung remained the dominant Android handset maker but its share and shipments have been flat consistent with IDC. despite Samsung’s software dominance Apple earns the vast majority of smartphone device earnings globally.

in line with StatCounter US mobile traffic breaks down as follows:

• iOS — fifty seven p.c
• Android — 38 p.c
• home windows — 1.2 p.c
• Others — 3.eight %

And right here’s global cell site visitors through operating gadget:

• Android — 54 p.c
• iOS — 30 percent
• windows — 1.9 %
• Others — 14.1 %

in regards to the author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a non-public blog, Screenwerk, about connecting the dots between digital media and actual-world consumer conduct. he’s also VP of technique and Insights for the native Search association. 

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