by Laurie Sullivan, October 9, 2014
Interbrand named Apple’s brand and logo essentially the most valuable international with a net value of nearly $119 billion in its the most effective one hundred brands document. the corporate obtained the consideration for the 2nd consecutive yr, prime Google, Coca-Cola, IBM and Microsoft within the top 5. It required building what Interbrand calls a “mecosystem.” here is what that suggests.
It method building tighter, seamless experiences. The Age of You requires brands to create a mecosystem thru personalizing how and where individuals expertise product and products and services, no longer simply messages. Search serves because the technical hub, facilitating the spokes to connect the info.
“brands that are looking for to guide within the Age of you will have to recognize the human in the information, find real insights, and create a truly personalised and curated expertise — an ecosystem to satisfy the Mecosystem,” per the document from Interbrand, part of Omnicom global promotion workforce.
Interbrand defines mecosystem as a method that locations the patron on the middle of the ecosystem. knowledgeable with the aid of consumer knowledge, the mecosystem places the environment or place into context — possibly climate — and seeks similarities across experiences to ensure the commercials or content material present data on relevant services and products and products. it can be about harnessing the collective intelligence of private networks of friends, places, passions, and favourite manufacturers to profit from connections.
Rounding out the top 5, Google’s model value rose 15% to $107 billion to take second position. It used to be followed by way of Coca-Cola, up three% to $eighty one.5 billion, IBM at $72.2 billion, and Microsoft at $45.5 billion.
fb’s model price at No. 29 rose essentially the most sharply — rising via 86% to $14.three billion to take the No. 29 spot, ahead of Kellogg’s Budweiser, Cannon and Nescafe. Volkswagen at No. 31 was once also cited as a “prime riser,” up 23% to $thirteen.7 billion; and No. forty five, Audi, 27% to $9.eight billion; and Nissan at No. fifty six, up 23% to $7.6 billion.
in the Age of You, per the Interbrand study, manufacturers serve as enablers. Mecosystems connect businesses to folks, and people to each other.
The methodology for the study is explained right here.
“younger pretty lady opening her shirt like a superhero” photograph from Shutterstock.
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