Apple track Exec Ian Rogers Steps Down

the previous Beats music CEO was once instrumental in creating Apple’s Beats 1 radio station and nudging the company to take on Spotify.

August 28, 2015 

Ian Rogers, a key tune government at Apple, has resigned from the company, the financial instances reports. the previous Beats tune CEO was instrumental in developing Apple music’s Beats 1 radio station and serving to the corporate move into the Spotify-dominated streaming track market.

Rogers came to Apple when the company absorbed Beats for $three billion final summer. He poached favorite DJ Zane Lowe from the BBC and put him behind the wheel of Beats 1, Apple’s 24/7 radio station—one of the crucial few Apple tune features that has been spared heavy criticism.

in line with Re/code, Rogers’s choice to step down got here as a shock to his colleagues: One coworker went so far as to assert, “This was once his dream job.”

The news of Rogers’s departure comes as Apple track, which launched June 30, is nearing the tip of its three-month free trial. The service allegedly crossed 11 million trial subscribers as of August 6, but it surely’s uncertain how many of those users will need to shell out $10 a month as soon as they have got to begin procuring a subscription. Some people likely opted to take a look at Apple music as a result of it was free, however may just revert to the use of Spotify’s free tier at the close of the trial. Rogers’s resignation, coupled with the uncertainty of Apple track’s person base, might probably carry pink flags for folks in the tune business who have up to now pledged their support for Apple. (Stand by means of for a letter penned through Taylor Swift.)

It seems Rogers is leaving the streaming music space altogether: The financial instances writes that he will be shifting on to a position at a “Europe-based totally firm in an unrelated business.”

[via monetary occasions]

[Photo: © Don MacCathy/London Ent/Splash/Splash News/Corbis]

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