Are longer tweets better tweets? We analyzed 4,seven-hundred tweets to find out
A take a look at 300 of essentially the most-followed Twitter debts to peer how lengthy brands’, celebs’ and media companies’ tweets are and the way retweet counts differ via size.
Twitter has made up our minds not to prolong tweet lengths past the present 140-character restrict. but wouldn’t it topic if it did?
To peek at how long tweets usually are, advertising Land looked at 300 of the most popular brand, famous person and media Twitter debts, as listed through social analytics agency Socialbakers. those debts are already running up against Twitter’s one hundred forty-character restrict, most commonly sending tweets with between one hundred thirty and a hundred and forty characters. Conceivably, they’d replenish any further character area Twitter would have given them.
however even if longer tweets are more popular amongst these bills, they don’t appear to be to any extent further popular amongst their audiences than shorter tweets. the info express that shorter tweets frequently reasonable just as many retweets as longer ones, and they occasionally average more, particularly celebrities’ tweets. within the chart beneath, that you can check out the data for your self, including what share of the tweets contained links, hashtags and pictures or movies (spoiler: so many).
to peer how long the most popular Twitter debts’ tweets typically are — and how these tweets’ lengths correlate with retweet charges — marketing Land amassed the most recent 200 tweets despatched via Socialbakers’ lists of the 100 most-adopted brands, celebrities and media corporations. After excluding retweets and replies, the set contained four,751 tweets: 301 from manufacturers, 1,742 from celebrities and a pair of,407 from media companies. We then grouped these tweets into segments by way of increments of 10 characters. Then we calculated the average choice of retweets that the tweets in these character groups received.
(Some photography used under license from Shutterstock.com.)
advertising Land – web advertising news, methods & pointers
(14)
