baby Boomers Love Social Media And Tech

by means of Miguel Conner November 17, 2015 apply @qsample

November 17, 2015

one of the crucial enemies of market analysis may simply be conventional wisdom. perception becomes truth steadily in the public glide, but that truth is far faraway from accurate data. that’s how we acquired the Edsel, Pepsi Clear, Robin Thicke and other poorly-researched products that at one point just seemed…conventionally wise?

At qSample, our analysis has combatted standard wisdom for the betterment of clients. Our analysis showed, earlier than its unencumber, that the Apple Watch would flounder. It additionally published that Millennials are an financial yet altruistic force, today’s faculty students are not that wired, and Ivy League graduates are somewhat idealistic.

No, we don’t have a desire for the youthful era. Our many strong point panels show this. in reality, this week we move into the golden years and focal point on child boomers. considering they make up 42% of the grownup population, market researchers must evermore pay heed to their consumer needs.

in the case of embracing these modern occasions, child boomers are a long way from Sophia in Golden women. listed here are some examples:

– forty seven% personal a smartphone
– 72% have broadband in their homes
– 27.four million interact in some type of social media
– they like LinkedIn the most, with facebook coming in second (don’t even concern about this, Snapchat)
– 82% analysis well being and well being knowledge on-line

child boomers are also very socially-aware. however discuss is cheap and conventional wisdom is seductive, so we the skinny on baby boomers in both video and infographic.

experience, and let us know if you want one of our distinctiveness panels for that accurate knowledge wanted in your market research or Robin Thicke playlist. right here is the video:

And right here is the infographic: