large brands, sports teams, Celebrities & Tech firms amongst three,400+ Early .sucks area Registrants

Google, facebook, Microsoft, Amazon & Salesforce all sold .sucks domains. So did the NFL, Taylor Swift and a couple of the guys in Metallica.

sucks-domain-sign-ss-1920

The early registration length for the brand new .sucks domain ended prior this week, and the list of registrants is a veritable who’s who of global brands, sports teams and celebrities — and the tech/marketing business is well represented, too.

Google, fb, Microsoft, Amazon and Yahoo were all active all the way through the “first light” period, when trademark homeowners could reserve their very own names for approximately $2,500 per domain. The excessive value led many area business watchers to accuse Vox Populi, the company that runs the .sucks registry, of name extortion. Even ICANN, the international domain oversight company that created .sucks, has asked the U.S. and Canadian governments if Vox Populi is breaking any rules with its pricing and registration construction. (Vox Populi denies the accusation.)

Controversy or not, the early registration length is now over and .sucks is open to public registrations. in keeping with TheDomains.com, just about 3,four hundred names were included within the .sucks registry’s zone file when the dawn length ended at nighttime Sunday morning. (aside: The zone file is what registries use to regulate the decision of their domains. It lists a website name and what title servers deal with it, so it usually is incomplete — domains which can be registered however now not associated with a reputation server gained’t be listed. In different words, this checklist of 3,four hundred is nearly undoubtedly incomplete.)

There are additionally a few notable tech companies that didn’t bother reserving their own .sucks names. here’s a take a look at one of the vital firms that did and didn’t, in response to that 3,four hundred-name zone file.

firms Registering .sucks domains

here’s a partial checklist of .sucks names that well-known tech companies registered. (Partial because I’m no longer list all the Xbox-associated names that Microsoft registered, for instance.)

Amazon: Amazon.sucks, Kindle.sucks

Google: Google.sucks, Adsense.sucks, Adwords.sucks, Android.sucks, Blogger.sucks, Chrome.sucks, Glass.sucks, Gmail.sucks, Nest.sucks, YouTube.sucks

Microsoft: Microsoft.sucks, Bing.sucks, Cortana.sucks, Excel.sucks, Hotmail.sucks, InternetExplorer.sucks, MSN.sucks, place of work.sucks, Office365.sucks, Outlook.sucks, Skype.sucks, surface.sucks, windows.sucks, WindowsPhone.sucks, Xbox.sucks

fb: facebook.sucks, Instagram.sucks, a number of Oculus-associated names

Yahoo: Yahoo.sucks, Flickr.sucks, Tumblr.sucks

eBay: eBay.sucks

WordPress: WordPress.sucks

WhatsApp: WhatsApp.sucks

WolframAlpha: WolframAlpha.sucks

Yelp: Yelp.sucks

The NFL was once an active registrant, each with its personal names (nfl.sucks, superbowl.sucks, and so on.) and with group names (seahawks.sucks, patriots.sucks, and many others.). Many different professional sports teams registered their .sucks, and even a few schools and universities did, too.

consumer brands like Walmart, Ford, Verizon, Toyota, BMW, Abercrombie, Geico, Aflac and countless others registered at the least one model of their .sucks identify. airways had been active registrants: Air Canada, Air France, Air New Zealand, American airways and Delta were among the main airlines grabbing domains.

superstar .sucks Registrants

Many celebrities registered their .sucks names, too, including Adele, Taylor Swift, Justin Bieber, Oprah Winfrey, Britney Spears, Rihanna, James Hetfield & Kirk Hammett of Metallica and us of a track superstar Jason Aldean.

outdoor of the entertainment industry, facebook CEO Mark Zuckerberg registered a couple of .sucks domains related to his title (markzuckerbergreally.sucks, for example), facebook COO Sheryl Sandberg registered her name, and presidential hopeful Hillary Clinton registered her .sucks title. (so far as i can tell, she’s the only candidate in either celebration to take action.)

advertising business .sucks Registrants

There are a number of advertising and marketing-associated companies whose names are related to early .sucks registrations:

Magento: Magento.sucks
SearchMetrics: SearchMetrics.sucks
SearchFit: SearchFit.sucks
STAT: Stat.sucks and GetStat.sucks
search engines: search engines like google.sucks
Sparkpost: SparkPost.sucks and SparkPostElite.sucks
NetSuite: NetSuite.sucks and SuiteCommerce.sucks
Yodle: YodleComplaints.sucks and YodleReviews.sucks

firms no longer Pre-Registering .sucks domains

It’s just as interesting, and maybe extra fascinating, to look which remarkable companies didn’t register their own name(s) during the dawn duration. here are some that i realized missing from the record of 3,400 names, listed in alphabetical order:

LinkedIn: LinkedIn.sucks
MySpace: MySpace.sucks
Pinterest: Pinterest.sucks
Quora: Quora.sucks
Reddit: Reddit.sucks
Snapchat: Snapchat.sucks
Twitter: Twitter.sucks, Periscope.sucks and Vine.sucks are all unregistered.
Wikipedia: Wikipedia.sucks

(note: a few of these names will have been registered between the time of my research and the time you’re studying this.)

What About Apple?

you might have seen that Apple doesn’t exhibit up on any of the lists above. the reason being that there’s some built-in uncertainty over when Apple registered its personal .sucks area.

Apple.sucks wasn’t on the preliminary sunrise pre-registration list that TheDomains.com published, but the company has bought the area — a WHOIS report test proves that. It’s imaginable that Apple didn’t purchase the domain until after the first light period. but for the reason that zone recordsdata best include domains which are related to identify servers, it’s also imaginable that Apple bought the identify early but didn’t associate any title servers with it, in this case preserving it off the original checklist.

Apple did register MacOSX.sucks, BeatsAudio.sucks and a few other Beats-associated names all over the dawn duration.

First .sucks internet sites online

in the meantime, the primary .sucks web sites are actually online. in step with the domain Incite website online, the primary one was once dealman.sucks. Deal Man is a males’s clothing company primarily based in New Zealand. The .sucks web page is at present devoid of all content, and we have an e mail in to Vox Populi to search out out why.

speaking of Vox Populi, the corporate determined to get a style of its personal drugs and has put dotsucks.sucks on-line, a web site the place customers can speak about the area (and firm) itself. so far, there haven’t been many takers: simply 9 posts in 5 days. you have to say that degree of activity sucks….


about the creator

Matt McGee is the Editor-In-Chief of Search Engine Land. His information profession contains time spent in tv, radio, and print journalism. After leaving conventional media within the mid-Nineties, he began creating and advertising and marketing websites and continued to supply consulting products and services for more than 15 years. His website positioning and social media shoppers ranged from mom-and-pop small businesses to one of the vital high 5 online outlets. Matt is a longtime speaker at advertising situations across the U.S., together with keynote and panelist roles. He may also be found on Twitter at @MattMcGee and/or on Google Plus. that you may read Matt’s disclosures on his private blog. that you can reach Matt by way of electronic mail using our Contact page.

(Some images used under license from Shutterstock.com.)

 

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