by Laurie Sullivan @lauriesullivan, November 15, 2017

Bing has released a new shopping tool that aggregates products from brands across the web. Consumers have the option to filter the products and compare prices. There is also a Black Friday ads section with products the platform aggregates from across major stores in the U.S., to provide a list of deals.

Stores participating in the Black Friday ads include Amazon, Bath & Body Works, Best Buy, Cabalas, Macy’s, Search, Target, and many more.

As more consumers make purchases online and choose to have their purchases shipped rather than pick them up in a local store, Bing has increased the number of delivery services it supports for package tracking. The engine expanded coverage from USPS, UPS, and Fedex in the U.S. to cover several markets outside the United States such as myHermes in Great Britain and Purolator in Canada.

Consumers simply type the tracking ID in the search box, and Bing serves up the latest tracking status in the search result. Google also provides this feature.

Earlier this week, Adobe released holiday sales prediction analyzing data from 4,500 retail websites, 55 million SKUs, and more than one trillion visits that estimates online revenue will growth 19.8% year-over-year (YoY) compared with 4.8% in 2016.

Revenue for the season is tracking 1.8% higher than predicted for a total of $13.9 billion, according to Adobe data.

MediaPost.com: Search Marketing Daily

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