Carat Taps Parker To Oversee Global Microsoft Media Business

by Joe Mandese  @mp_joemandese, November 26, 2021

 

Dentsu International’s Carat unit has named veteran media agency exec Mike Parker executive client president overseeing its global Microsoft media account.

Parker, who reports jointly to Carat U.S. CEO Angela Steele and Dentsu Chief Client Officer Will Swayne, joins from Chief Marketing and Solutions Officer at direct marketing agency IWCO Direct, but previously held top jobs at Hearst’s iCrossing, McCann Worldgroup, Tribal DDB, and Goodby Silverstein & Partners.

In his new role, Parker will oversee the media teams across Microsoft’s business and product lines focusing on engaging media that accelerates growth.