Casey Neistat’s New App, Beme, Is A Stripped-Down tackle Snapchat

Beme eliminates the temptation to overly edit your social media moments.

July 17, 2015 

YouTube famous person Casey Neistat needs us all to get actual.

The filmmaker’s new app, Beme, is his attempt to create a social media platform that permits users to share moments in real time, with out fixating on their phones and editing posts to death. Beme essentially takes the core values of Snapchat and items a bare-bones version of it, stripping away the flexibility to review your posts or add filters and commentary.

“There’s nothing lovable or twee about it,” Neistat informed the big apple instances. “we would like you to really feel like you’re taking a peek underneath the hood.”

In other words, do not seem to be to Beme that will help you good your selfie game: The app offers users a limited set of tools, allowing them to ship 4-second video clips (known as bemes, of course) that disappear as soon as seen. while staring at a friend’s beme, which you could shoot them an actual-time response selfie ahead of the video ends.

Neistat wished the app to be less intrusive, which means that that you can create bemes just by conserving your iPhone to your chest. The app takes advantage of a sensor discovered above the earpiece of the cellphone, which permits it to start recording and robotically ship videos once finished. if you’re at a concert, as an instance, you do not have to take your eyes off the efficiency to share the expertise with pals on Beme.

The app’s interface is just as muddle-free as its functionality, imparting a list of your pals in a muted grey shade palette. very similar to viewing tales on Snapchat, all you do is grasp down on their identify to look at their bemes.

it’s no surprise that Beme shares some DNA with Snapchat. last yr, Neistat talked to quick company about why the ephemeral messaging app is a thrilling platform for storytelling:

Beme is on hand lately on iOS—although Neistat recommends ready till subsequent week to obtain an updated model.

[by the use of the the big apple times]

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