Catching up on the Google Performance Summit

(May 28, 2016) at the Google Performance Summit, Google announced a vast number of changes to AdWords and Google Analytics, including new “mobile-first” bidding support, “Promoted Pins” to put advertisers on Google Maps, longer text ads and more.

Google Performance Summit is Google’s annual event for key AdWords and Google Analytics customers, where new features, product plans, research and more are shared. Don’t fret if you missed it. Read on for an update on everything you need to know and more.

(May 28, 2016)’s opening keynote (embedded below) covered all the major announcements, which are explained more fully in our formal stories:

• Google announces significant changes to AdWords bidding and text ads
• Google AdWords to break up tablet & desktop and enable a mobile base bid
• Official: Google to roll out Expanded Text Ads for all devices
• Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps
• Google has measured 1 billion+ store visits from AdWords ads globally
• Google to expand “Store Visits” online-to-offline foot traffic measurement
• WATCH: Google lets you speak in natural language & get analytics reports
• Google is completely redesigning AdWords: Offers first peek
• Google confirms live demo of new AdWords redesign will happen on May 24
• Google now handles at least 2 trillion searches per year

You can find the keynote here (jump to 28 minutes in):

Our live blog of the keynote is below:

About The Author

Danny Sullivan

Danny Sullivan is a Founding Editor of Marketing Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Marketing Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.