Comcast is presently working on a new digital video platform known as “Watchable,” with plans to launch later this yr with some main partners. in step with trade Insider, the service will movement through Xfinity containers, possible include merchandising, and repackage content already available online.

so far, the cable company has recruited top digital publishers like Vox and BuzzFeed, as well as AwesomenessTV, The Onion, Refinery29, NBC sports, Mic, and Vice. within the coming years, Comcast will swap its clients’ current cable boxes for the Xfinity X1 box.

Watchable seems to be put as a way to one-up each Verizon—which purchased AOL as part of its own ad-centric efforts—and social media websites like YouTube and facebook, which mostly monopolize the web video market. In flip, the content material creators featured on Comcast’s carrier will get a possibility to port their movies to television for viewers who don’t use streaming structures like Apple tv, Chromecast, or Roku.

In April, the ideas wrote that Comcast used to be considering launching a video platform.

This week, Comcast-owned NBCUniversal clinched its deal to take a position $200 million in Vox, and is preparing to speculate the same in BuzzFeed.

we’ve reached out to Comcast for remark, and will replace this submit when we hear back.

[by means of business Insider]