Comscore: Smartphone Penetration Now Above seventy seven % In US
fb Messenger now the second hottest app, displacing YouTube.
The July smartphone numbers are out this afternoon from comScore. in line with the dimension firm, smartphone penetration has reached 77 p.c in the usa market. while there are some modest shifts in share (i.e., Android relatively down) the relative positions of Apple, Google and Microsoft working techniques are largely unchanged from closing month.
below are tables exhibiting (on the left) working gadget share and (on the fitting) the highest 15 smartphone apps through audience reach. This record has been quite secure over time.
in comparison with remaining month, the noteworthy building is that facebook Messenger has moved up from position three and displaced YouTube because the second hottest app to fb’s perennial number one. Apple track has changed iTunes Radio (largely a renaming).
source: comScore (September 2015)
past this week, App Annie released its checklist of the “most downloaded” and “prime grossing” iOS apps of all time. It’s attention-grabbing to match the comScore and App Annie lists, which use different lenses to rank apps. nevertheless, there’s a good quantity of overlap.
(Some photography used underneath license from Shutterstock.com.)
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